Innovaflora Group Market Research Report

Company Overview

• Name: Innovaflora Group

• Mission of the Company: To create excitement and global recognition for the category of preserved nature by offering complete decorative solutions, making it synonymous with the brands Verdissimo and Florever.

• Founded: 2015

• Founders: Established through the synergy of four companies - “Florever” in Japan, “Verdissimo” in Spain, “Guirnaldas” in Colombia, and “Garlands” in Ecuador.

• Key People: No information is available

• Headquarters: Offices and operation centers located in Tocancipá (Colombia), Quito (Ecuador), Valencia (Spain), Tokyo (Japan), and Miami (USA).

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: As the world's leading producer and distributor of preserved nature products, Innovaflora offers a wide range of preserved flowers and plants.

Products

1. Preserved Flowers

• Description: Preserved flowers are natural products treated to maintain their fresh appearance and natural texture. They last months or even years without needing water or light.

• Key Features:

• Durability, maintaining aesthetic appeal over time.

• No need for water or light.

• Ecologically sustainable with a low carbon footprint.

2. Product Varieties

• Types of Products:

• Flowers: Includes romantic roses, carnations, gardenias, chrysanthemums, orchids, and hydrangeas available in over 40 colors.

• Trees and Palm Trees

• Mosses and Greens

• Notable Product Lines:

• Peonía: Favored for weddings, known for an elegant and uncomplicated appearance.

• Ruscus: Used for decorations, especially in weddings and Christmas settings.

• Rosa Queen: A premium range of preserved roses, surpassing the previous 'rosa extra' variant.

Recent Developments

• Recent Expansion: Innovaflora has extended its market presence into North America with a new headquarters in Miami, Florida, as of 2023, facilitating logistical operations and customer engagement.

• New Products Launched:

• Florever launched several new products such as Mix Palette Blue Mix, Eucalyptus variants, Annabelle in various shades, and Short Stem Rose Vidrio in multiple colors.

• New Features in Existing Products:

• No information is available

• Partnerships and Collaborations: No information is available

Additional Information

• Farming and Ecological Practices: Innovaflora operates numerous farms dedicated to exclusive flower crops for preservation, primarily in Ecuador and Colombia. These efforts contribute to a lower carbon footprint as compared to artificial flowers.

• Distribution Network: Products are distributed globally, excluding Antarctica, from warehouses located in Colombia, Ecuador, Spain, and Japan, optimizing supply chain efficiencies.

Conclusion

Innovaflora Group, through strategic expansions and a broad portfolio of preserved nature products, maintains its leadership in the market of preserved flowers and plants, focusing on innovation and ecological sustainability.