Overview
Inovar Packaging Group is a prominent entity in the custom packaging industry, renowned for its conversion of prime labels and flexible packaging solutions. With over 60 years of experience, Inovar distinguishes itself through technological innovation and a commitment to sustainability. Headquartered in Arlington, Texas, the company operates over 13 facilities across the United States, ensuring localized support and exceptional customer service.
Mission and Core Values
Inovar Packaging is dedicated to fostering market-leading growth for its clients by delivering advanced packaging technologies and sustainable solutions. The company upholds a culture of hard work, integrity, and a passion for success, which underpins its strategic initiatives and core values.
Historical Milestones
Founded in 1964 as Craftmark in Fort Worth, Texas, Inovar has undergone extensive transformation:
- Rebranded as Inovar Packaging Group after acquiring Craftmark, initially focusing on grocery store labels.
- Expanded through key acquisitions, including The Kennedy Group and Amherst Label.
- Enhanced technological capacity with investments in high-end equipment like the HP digital press and introduced innovative products like shrink sleeves.
Products and Services
Inovar's extensive product range includes:
- Pressure Sensitive Labels
- Shrink Sleeves
- Extended Content & Booklet Labels
- Reclosure, Lidding & Flexible Packaging
- RFID & NFC Solutions
Complementing these products, Inovar offers services like prepress, customer portals, and value-adding programs such as VMI (Vendor Managed Inventory).
Industry and Sustainability
The company serves diverse industries, including food & beverage, personal & home care, AG-Chem, healthcare, and industrial sectors. As a leader in sustainable label solutions, Inovar embraces practices that enhance environmental and regulatory compliance.
Leadership
Inovar Packaging's leadership is composed of seasoned executives:
- Jeff Brezek, Executive Chairman / CEO, acclaimed for steering innovation and superior customer service.
- Zack Hall, COO
- Brent Steineman, CFO
- Steve Zisler, VP of Sales, noted for developing customer-centric labeling solutions.
- Ashley Stewart, Director of Marketing, pivotal in advancing the company’s marketing strategies over 14 years.
Recent Acquisitions and Investments
Strategic acquisitions and investments drive Inovar's growth, enabling its expansion into the Midwest and Northeast. Notably, acquiring The Kennedy Group has bolstered its presence in Ohio and Pennsylvania. With a significant growth investment from Kelso & Company, Inovar ensures financial robustness for future expansion.
Competitor Analysis
Inovar Packaging contends with several formidable players in the packaging industry:
- Amcor plc: A global leader offering a broad spectrum of packaging solutions across 40+ countries, with sales reaching US$13.6 billion in 2024.
- Berry Global Group, Inc.: A Fortune 500 company specializing in engineered materials and consumer packaging with revenues over $14 billion in 2022, operating 265 facilities worldwide.
- Crown Holdings, Inc.: Focused on rigid packaging, the company reported net sales of $12 billion in 2023 and operates 195 manufacturing plants.
- Consolidated Label Co.: A key player in the label printing sector with over three decades of experience and annual revenue of $42.6 million.
- Edwards Label: Known for innovation in custom labels, generating $58.7 million in revenue, and competing directly with Inovar’s label offerings.
Strategic Insights
Inovar’s acquisition strategy underscores its commitment to expanding capabilities and market reach within printing and packaging solutions. Understanding the competitive landscape, including Amcor's comprehensive global strategy and Berry Global's expertise in engineered materials, is vital for maintaining strategic positioning. Inovar can leverage its recent acquisitions to bolster its digital printing offerings and penetrate emerging markets more effectively.
Contact Information
- Headquarters: 9001 Sterling Street, Suite 100, Irving, TX 75063
- Phone: 800.285.2235 (toll-free)
By focusing on innovation, customer-centric service, and strategic growth, Inovar Packaging Group maintains its leadership status in the North American packaging sector.
