Insider Company Market Research Report
Company Overview
- Name: Insider
- Mission: Impulsionar a evolução da indústria com inovação constante para promover um mundo onde todos são encorajados a buscar excelência.
- Founded: 2017
- Founders: Two unnamed entrepreneurs
- Key People: No information is available
- Headquarters: São Paulo, Brazil
- Number of Employees: No information is available
- Revenue: No information is available
- Known For: Insider is known for being the largest brand of essential technological apparel in Brazil, with a strong focus on sustainability and innovation. The company's products are designed to merge technology, design, and sustainability.
Products
Men's Collection
- Tech T-Shirts
- High Level Description: High-performance t-shirts designed for daily wear and sports.
- Key Features:
- Anti-odor
- Anti-sweat
- Thermodynamic action for temperature regulation
- Undershirt
- High Level Description: A second skin designed to minimize the effects of sweating.
- Key Features:
- Anti-sweat
- Anti-odor
- Antibacterial fabric
- Variants: Block, Anti-Sweat, Simple
Women's Collection
- Tops and Leggings
- High Level Description: Versatile essential pieces suitable for various activities.
- Key Features:
- Anti-odor
- Anti-sweat
- Antimicrobial
- Breathability
- Comfort fit
- Underwear
- High Level Description: Comfortable and breathable lingerie.
- Key Features:
- Antibacterial fabric
- Breathability
- Anti-sweat
- Comfort fit
Genderless Essentials
- High Level Description: Versatile clothing pieces suitable for all genders.
- Key Features:
- Anti-odor
- Anti-sweat
- High durability
- Sustainable materials
Recent Developments
- New Visual Identity (2024): The company introduced a new visual identity emphasizing its commitment to merging technology and sustainability. This update reflects their continuous evolution to stay relevant and innovative while preserving their core mission.
- Sustainability Initiatives:
- Sustainable Sourcing: Over 80% of Insider's materials are biodegradable and produced sustainably, minimizing environmental impact.
- Waste Reduction: The high durability, non-fading fabric, and timeless design contribute to decreased textile waste.
- Technological Innovations:
- Outlast Technology: Originally developed for astronauts, this technology is used in the Performance T-shirt 2.0, providing temperature regulation.
- Hydro-Repellent Technology: Enhances fabric resistance to water-based liquids.
- Thermal Regulation Technology: Offers consistent thermal comfort by regulating body temperature.
- Infravermelho Technology: Uses infrared rays to stimulate microcirculation and improve comfort during movement.
- UV Protection Technology: Provides UV protection for both daily wear and sports activities.
- Antibacterial Technology: Limits bacterial growth, reducing odor and increasing the longevity of the garments.
Partnerships and Recognitions
- Shark Tank: Participation in the first year, receiving three investment offers.
- Startup School (Y Combinator): Insider was part of this prestigious accelerator program.
- Endeavor Scale-Up and Outliers Programs: Insider was accelerated for its exceptional growth, receiving the title of Endeavor Entrepreneurs.
- Forbes: Named one of the top 25 promising startups in Brazil.
Summary
Insider is a pioneering brand in the fashion industry, promoting high-tech, sustainable apparel. With a strong presence in both the Brazilian market and globally, the company is continuously evolving to integrate cutting-edge technologies and ethical production methods. As of 2024, Insider has over 800,000 customers, and its product portfolio includes a wide range of technologically advanced and environmentally friendly clothing options.
