Insite AI Company Profile

Background

Insite AI, founded in 2019 by Shaveer Mirpuri and Jonathan Reid, is a leading provider of AI-driven category and revenue growth management solutions for consumer brands. The company's mission is to empower consumer goods manufacturers with autonomous, accurate optimization and decision-making capabilities through artificial intelligence.

Key Strategic Focus

Insite AI specializes in enabling sales, revenue growth, and category management for large consumer brands. Their core objectives include:

Comprehensive Scenario Planning: Allowing brands to model multiple scenarios and predict outcomes against various key performance indicators.

Goal-Driven Optimization: Providing strategies to achieve specific objectives such as volume growth, price maximization, and improved trade effectiveness.

Explainable Decision-Making: Offering clear insights into assortment, space, pricing, and trade promotion decisions.

The company targets top consumer brands, assisting them in enhancing retailer collaboration, increasing revenue, and accelerating growth.

Financials and Funding

In October 2022, Insite AI secured a $19 million Series A funding round led by NewRoad Capital and M12, Microsoft's venture fund. This investment aims to expand the company's team and offerings to better serve consumer brands.

Technological Platform and Innovation

Insite AI's platform stands out due to its:

Proprietary AI Technologies: Advanced algorithms tailored for category and revenue growth management.

Scientific Methodologies: Utilization of machine learning for predictive analytics and optimization.

AI-Driven Capabilities: Enabling autonomous decision-making in assortment planning, pricing, and trade promotions.

Leadership Team

Shaveer Mirpuri: Co-Founder & CEO. Former executive and board member of two early-stage VC-backed companies, with experience consulting for Walmart's former CEO on AI.

Matt Horne: Chief Financial Officer. Nearly 20 years of experience in finance and operations, including roles at Intel, Lenovo, and IronNet.

Nick Leeper: SVP of Customer Operations. Over 25 years in customer experience development, with leadership positions at Aptos, QuantiSense, Macy's, and Old Navy.

Gopalakrishna (Gopal) Tadiparthi: SVP of Machine Learning/Artificial Intelligence. PhD in Computer Science, former Director of Analytics and Applied Data Science at dunnhumby.

Marsha Shapiro: SVP of Client Solutions. Over two decades of experience in AI solutions, leading initiatives for Walmart, Target, Tiffany, Nike, and The Home Depot.

Leadership Changes

In February 2022, Insite AI appointed Jeff Smith as President and Steven Leven as Chief Customer & Commercial Officer. Both bring extensive experience from Revionics, enhancing Insite AI's leadership capabilities.

Competitor Profile

Market Insights and Dynamics

The AI-driven category and revenue growth management market is experiencing significant growth, driven by the increasing need for consumer brands to optimize operations and enhance retailer collaboration.

Competitor Analysis

Key competitors include:

John Galt Solutions: Focuses on supply chain planning and forecasting solutions.

Quantum Retail: Specializes in retail-focused inventory optimization.

4R Systems: Offers predictive analytics for inventory and supply chain management.

Strategic Collaborations and Partnerships

Insite AI's Series A funding round was led by NewRoad Capital and M12, Microsoft's venture fund, indicating strategic partnerships that bolster the company's market position and innovation capacity.

Operational Insights

Insite AI differentiates itself through:

Consultative Approach: Acting as an extension of client teams, with strategic advisors from leading consumer brands and retailers.

Mature, CPG-Proven Capabilities: Leveraging significant investments in technology to address top initiatives.

Deep Customization: Tailoring solutions to meet the unique needs of each brand.

Strategic Opportunities and Future Directions

Insite AI aims to continue expanding its AI-driven solutions, focusing on enhancing decision-making capabilities for consumer brands. The company plans to leverage its recent funding to grow its team and offerings, further solidifying its position as a leader in the industry.