Institut für Moderation (imo) Company Profile

Background

The Institut für Moderation (imo) was established in January 2009 under the umbrella of the Institute for Applied Research (IAF) at the Hochschule der Medien (HdM) in Stuttgart, Germany. As the only scientific institute in Germany dedicated to the field of moderation, imo's mission is to enhance the quality of journalistic moderation across various media platforms, including digital, television, radio, podcasts, and live events. By offering a comprehensive, practice-oriented qualification program, imo aims to equip moderators with the necessary skills to navigate the rapidly evolving media landscape, thereby contributing to the integrity and professionalism of journalistic practices.

Key Strategic Focus

Imo's strategic focus centers on the professionalization of journalistic moderation through its flagship "Qualifikationsprogramm Moderation." This annual, one-year program selects 15 participants and provides them with intensive training in various forms of moderation, such as social media, online platforms, television, radio, podcasts, and event moderation. The curriculum is designed to be both theoretically grounded and practically relevant, ensuring that moderators are well-prepared to meet the demands of contemporary media environments. By collaborating with experienced practitioners and industry partners, imo ensures that its training remains current and responsive to industry needs.

Financials and Funding

Imo operates under the Hochschule der Medien and collaborates closely with the Südwestrundfunk (SWR). The institute receives support from several organizations, including the Stiftung Bildung und Soziales der Sparda-Bank Baden-Württemberg, the Landesanstalt für Kommunikation (LFK), and the Medien- und Filmgesellschaft Baden-Württemberg (MFG). These partnerships and funding sources enable imo to offer its comprehensive training programs and initiatives aimed at enhancing the quality of journalistic moderation.

Pipeline Development

A key component of imo's offerings is the "Qualifikationsprogramm Moderation," a one-year qualification program that begins annually in October. This program is structured into monthly workshops and studio trainings, covering a wide range of topics essential for effective moderation. Participants engage in practical exercises, receive personalized feedback, and have opportunities to apply their skills in real-world settings, such as co-hosting the podcast SPRICH:STUTTGART. The program is designed to be completed alongside professional commitments, making it accessible to working journalists and media professionals.

Technological Platform and Innovation

While imo's primary focus is on skill development and professional training, it leverages modern technological platforms to enhance its educational offerings. The institute utilizes professional radio and television studios for hands-on training, ensuring that participants gain experience with industry-standard equipment and production environments. Additionally, imo incorporates digital tools and platforms into its curriculum, reflecting the increasing importance of online and social media moderation in the current media landscape.

Leadership Team

The leadership team at imo comprises experienced professionals dedicated to advancing the field of journalistic moderation:

• Prof. Stephan Ferdinand: Serving as the Director of imo, Prof. Ferdinand brings extensive experience in media education and research, guiding the institute's strategic direction and program development.

• Prof. Ingo Zamperoni: As an Honorary Professor and associated with the Stuttgarter Moderationspreis, Prof. Zamperoni contributes his expertise as a seasoned journalist and television presenter, enriching the institute's curriculum and outreach initiatives.

• Prof. Dr. Wieland Backes: The Founding Director of imo, Prof. Dr. Backes played a pivotal role in establishing the institute and continues to provide valuable insights based on his extensive experience in media and moderation.

The institute also collaborates with a team of esteemed lecturers and practitioners who bring real-world experience to the training programs, ensuring that participants receive education that is both current and applicable.

Leadership Changes

Since its inception, imo has maintained a stable leadership structure, with Prof. Dr. Wieland Backes as the Founding Director and Prof. Stephan Ferdinand currently serving as the Director. The addition of Prof. Ingo Zamperoni as an Honorary Professor has further strengthened the institute's leadership and its connection to the industry.

Competitor Profile

Market Insights and Dynamics

The demand for skilled moderators has grown significantly with the proliferation of digital media platforms and the increasing importance of engaging, credible content. Institutions like imo play a crucial role in meeting this demand by providing specialized training that aligns with industry standards and expectations.

Competitor Analysis

While imo is unique in Germany as a scientific institute dedicated to moderation, there are other organizations globally that offer related services:

• Masters in Moderation: Based in the Netherlands, this agency provides professional moderators and facilitators for various events worldwide. They emphasize interactive and engaging moderation styles and offer training and coaching for moderators at different levels.

• International Moderators’ Association (IMA): A global professional community that promotes the growth of moderators through access to new knowledge, skills, and best practices. IMA sets internationally accepted standards and provides accreditation for moderators.

These organizations, while not direct competitors, share a commitment to enhancing the quality and professionalism of moderation in various contexts.

Strategic Collaborations and Partnerships

Imo's effectiveness is bolstered by strategic collaborations with key partners:

• Südwestrundfunk (SWR): As a primary cooperation partner, SWR provides practical insights and opportunities for participants, bridging the gap between academic training and industry practice.

• Stiftung Bildung und Soziales der Sparda-Bank Baden-Württemberg: This foundation supports imo's initiatives, contributing to the development and sustainability of its programs.

• Landesanstalt für Kommunikation (LFK) and Medien- und Filmgesellschaft Baden-Württemberg (MFG): These organizations provide crucial support and access to industry networks, enhancing the institute's capacity to deliver relevant and impactful education and training.