inStreamly Company Profile

Background

Founded in 2019 and headquartered in Warsaw, Poland, inStreamly is a pioneering platform that bridges the gap between live streamers and brands through automated micro-sponsorships. The company's mission is to empower creators to monetize their passion while enabling brands to engage effectively with Generation Z audiences. By democratizing access to sponsorships, inStreamly has become a significant player in the live streaming and digital advertising industries.

Key Strategic Focus

inStreamly's strategic focus centers on:

• Automated Micro-Sponsorships: Facilitating seamless connections between brands and streamers of all sizes, allowing for scalable and efficient sponsorship campaigns.

• Technological Innovation: Developing proprietary platforms like Streamcoi, which enables managers, esports teams, and brands to manage streamer collaborations effectively.

• Global Expansion: Extending its reach into new markets, including partnerships in regions like Australia and New Zealand, to support a diverse range of creators and brands.

• Metaverse Engagement: Positioning itself within the emerging metaverse to offer innovative advertising solutions that resonate with digital-native audiences.

Financials and Funding

Since its inception, inStreamly has secured multiple funding rounds to fuel its growth:

• December 2020: Raised $1.81 million in a seed round.

• April 2021: Secured an additional $1.3 million in a seed round led by Supernode Global, with participation from Colopl Next and PKO TFI.

• July 2022: Completed an early-stage venture capital round.

• January 2023: Participated in an accelerator/incubator program.

These investments have been instrumental in expanding inStreamly's technological capabilities and market presence.

Technological Platform and Innovation

inStreamly distinguishes itself through several proprietary technologies and innovative approaches:

• Streamcoi: A streamer management platform designed for managers, esports teams, and brands, facilitating efficient oversight and collaboration.

• Genki: A loyalty program platform that enables streamers to earn commissions based on their fans' shopping activities.

• Streamers Global: A network providing localized news and statistics about live streaming in various countries, enhancing community engagement and insight.

These platforms leverage advanced technologies to streamline operations and enhance user experiences.

Leadership Team

inStreamly's leadership comprises experienced professionals with diverse backgrounds:

• Maciej Sawicki, CEO and Co-founder: A seasoned builder and problem-solver, Maciej co-founded devils.one, a leading esports organization in Central and Eastern Europe.

• Wiktoria Wójcik, CSO and Co-founder: With extensive experience in esports, digital marketing, and customer service, Wiktoria has collaborated with brands like Play, OldSpice, Netflix, and Ubisoft.

• Damian Konopka, CTO and Co-founder: A coder and organizer, Damian was instrumental in the Samsung European Championships 2011 and created STREAMERZY.pl, a popular streamer website in Poland.

• Szymon Kubiak, CGO and Co-founder: An award-winning business scaler, Szymon co-created major gaming campaigns in Poland for Play and Coca-Cola and serves as the head of esports and gaming at IAB Poland.

Competitor Profile

Market Insights and Dynamics:

The live streaming and digital advertising markets are experiencing rapid growth, driven by increasing consumer engagement and technological advancements. Brands are seeking innovative ways to connect with audiences, particularly within the gaming and streaming communities.

Competitor Analysis:

inStreamly operates in a competitive landscape with several notable players:

• Pillar: A venture capital-backed company based in San Francisco, focusing on media and information services.

• Riverside.fm: A live streaming studio offering browser-based solutions for content creators.

• Wistia: Provides video hosting services tailored for businesses.

• Vimeo: Offers a platform for video creation, hosting, and sharing, catering to a wide range of users.

These competitors offer various services within the live streaming and digital content domains, each with unique features and target markets.

Strategic Collaborations and Partnerships

inStreamly has established significant partnerships to enhance its market position:

• Play Media Partnership: An exclusive long-term agreement with Play Media to represent inStreamly in Australia and New Zealand, facilitating connections between brands and the gaming community in these regions.

• Brand Collaborations: Executed campaigns with over 100 brands, including Netflix, Samsung, PlayStation, Adidas, and Reebok, demonstrating the platform's versatility and appeal.

Operational Insights

inStreamly's strategic considerations include:

• Scalability: The platform's automated processes allow for efficient scaling of sponsorship campaigns across numerous streamers.

• Engagement: By focusing on micro-streamers, inStreamly taps into highly engaged niche communities, offering brands better conversion rates.

• Innovation: Continuous development of new products and features, such as in-game activations and interactive campaigns, keeps the platform competitive and appealing.

Strategic Opportunities and Future Directions

Looking ahead, inStreamly aims to leverage its innovative platforms and strategic collaborations to further its impact in the live streaming and digital advertising industries, expanding its presence globally and continuing to offer cutting-edge solutions for both creators and brands.