Instrument is a multidisciplinary creative company specializing in redefining brands and experiences through design, strategy, and technology. Founded in 2005 and headquartered in Portland, Oregon, Instrument has expanded its presence with offices in Brooklyn, New York, and Los Angeles, California. The company is committed to shaping better futures by putting people first, pursuing excellence, embracing growth, and owning truth in action. Over the past 18 years, Instrument has collaborated with some of the world's most progressive brands to solve complex problems, seize opportunities, and drive lasting growth.
Key Strategic Focus
Instrument's strategic focus centers on delivering high-caliber work that leverages unique perspectives and collective knowledge to build impactful experiences. The company specializes in digital design, brand strategy, and technology-driven solutions, targeting a diverse range of industries and markets. By continually scaling in size, capabilities, and cultural intelligence, Instrument aims to create work that goes above and beyond, leaving a lasting impact on the world.
Financials and Funding
As of recent reports, Instrument generates approximately $33.5 million in annual revenue and employs around 440 individuals across its locations. The company has experienced significant growth since its inception, reflecting its success in delivering value to clients and expanding its service offerings.
Leadership Team
Instrument is led by a team of innovative and empathetic creatives who inspire greatness within the organization:
- Laurel Burton: Chief Executive Officer
- Leon Anderson: President
- Nishat Akhtar: Chief Creative Officer
- Coryna Sorin: Chief Operations Officer
- Tessa Baston: Chief People Officer
- Phong Ho: Vice President of Global Systems
This leadership team brings diverse backgrounds and expertise, driving Instrument's mission to create impactful and innovative work.
Competitor Profile
In the competitive landscape of creative agencies, Instrument distinguishes itself through its multidisciplinary approach and commitment to excellence. Key competitors include agencies specializing in digital design, brand strategy, and technology-driven solutions. Instrument's emphasis on people-first values, pursuit of excellence, and growth mindset positions it uniquely in the market.
Strategic Collaborations and Partnerships
Instrument has a history of collaborating with some of the world's most progressive brands, helping them solve problems, seize opportunities, and create lasting growth. These partnerships have enabled Instrument to expand its capabilities and deliver innovative solutions across various industries.
Operational Insights
Instrument's strategic considerations involve maintaining a competitive edge through continuous growth in size, capabilities, and cultural intelligence. By leveraging unique perspectives and collective knowledge, the company builds experiences that make an impact and move the heart. This approach differentiates Instrument from competitors and strengthens its market position.
Strategic Opportunities and Future Directions
Looking ahead, Instrument aims to continue its trajectory of growth by embracing new technologies, expanding its service offerings, and deepening client relationships. The company's commitment to shaping better futures through people-first values and pursuit of excellence positions it well to capitalize on emerging opportunities in the creative and digital sectors.
Contact Information
- Website: www.instrument.com
- LinkedIn: Instrument
- Instagram: @helloinstrument
- Twitter: @helloinstrument
Instrument's headquarters are located in Portland, Oregon, with additional offices in Brooklyn, New York, and Los Angeles, California.
