I

insurance-care-direct

lightning_bolt Market Research

Overview



Insurance Care Direct is a prominent privately held Field Marketing Organization (FMO) based in Deerfield Beach, Florida, established in 1999. It specializes in health and life insurance products, providing a diverse portfolio tailored to meet the needs of various agencies. By offering a proprietary enrollment platform and comprehensive training, the company focuses on driving agency growth with innovative tools. Insurance Care Direct actively participates in community initiatives, including hurricane relief efforts.

Company Details



  • Address: 1002 E. Newport Center Dr, Deerfield Beach, FL 33442

  • Contact: +1 (954) 363-7101 | contact@insurancecaredirect.com


  • Company Size: 11-50 employees


Leadership Team


The leadership team at Insurance Care Direct comprises seasoned professionals who steer the company's strategic vision and operational efficiency:

  • Benjamin Nelson, Chief Executive Officer: Focuses on innovation and customer experience improvement.

  • Heather Widler, Chief Executive Officer: Guides regulatory compliance and strategic growth.

  • Kimberly Leverette, Chief Compliance Officer: Manages industry regulation compliance and ethical standards.

  • John Doak, Chief Operating Officer and Government Relations: Oversees operations and government relations.


This leadership is pivotal in providing a comprehensive product portfolio and maintaining a strong operational framework that solidifies the company's market position.

Products and Services


Insurance Care Direct offers a wide range of insurance products categorized into insured core, insured ancillary, and non-insured ancillary services.

Insured Core


  • Short Term Medical Coverage

  • Term Life Insurance

  • Affordable Care Act (ACA) Plans

  • Whole Life Insurance

  • Indemnity Plans covering hospital visits, physician offices, surgeries, and others


Insured Ancillary


  • Dental Insurance

  • Term Life and Accidental Medical Expense Insurance

  • Critical Illness Coverage


Non-Insured Ancillary


  • Discount services for dental, vision, and prescription needs

  • Direct Medical Concierge programs


These services are crafted to offer flexible options to agencies, paired with competitive compensation structures.

Financial and Industry Presence


Insurance Care Direct is privately financed through debt. It reports an estimated annual revenue of $12.5 million, with a revenue per employee metric of approximately $198,000. The company navigates its industry efficiently, focusing on enhancing customer experiences and maintaining competitive advantages against peers such as Vidal Health Insurance.

Legal and Market Challenges


Despite its achievements, Insurance Care Direct has faced challenges, including allegations in a lawsuit concerning marketing practices. Nevertheless, it remains committed to maintaining a significant presence in the insurance market, driven by excellence and growth aspirations.

Competitor Profiling


Insurance Care Direct operates in a highly competitive market with several key competitors.

Key Competitors


1. United Claim Solutions
  • Headquarters: Phoenix, Arizona

  • Revenue: $23.3 million

  • Employees: 237

  • Engages in innovative payment integrity and claims flow management.


2. Futurity First Insurance Group
  • Headquarters: Middletown, Connecticut

  • Revenue: $140 million

  • Employees: 509

  • Specializes in retirement and insurance protection solutions.


3. Nassau Re
  • Headquarters: Hartford, Connecticut

  • Revenue: $169.3 million

  • Employees: 606

  • Focuses on annuities, life insurance, and asset management.


4. Simple Health
  • Identified as a primary competitor in health insurance services.


5. HPOne and Elephant Insurance
  • Notable players in employee-focused solutions and customer engagement.


Additional Competitors


  • Columbia River Insurance Services

  • HealthPlansNY.com

  • National Insurance Services of North America


These competitors offer overlapping products and services, creating a challenging landscape that Insurance Care Direct strategically navigates.

Operational Insights


Insurance Care Direct employs advanced enrollment mechanisms to scale efficiently within the insurance market. The 7% growth in employee count reflects its commitment to workforce enhancement in support of market expansion. While the company holds a robust presence, opportunities for growth exist through strategic initiatives like service diversification, technology integration, and improved customer relationship management.
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