Insurebot Company Profile

Background

Overview

Insurebot Pty Ltd, established in 2020 and headquartered in Brisbane, Australia, specializes in developing technologies that enhance the efficiency of the Australian insurance broking industry. The company was founded by Scott Norton and Jack Marrows, who combined their expertise in insurance and technology to create innovative solutions for insurance brokers.

Mission and Vision

Insurebot's mission is to streamline the insurance quoting process for brokers, enabling them to provide faster and more accurate quotes to their clients. By automating repetitive administrative tasks, Insurebot aims to free up brokers to focus on client engagement, tailored advice, and in-depth risk analysis.

Primary Area of Focus

The company focuses on developing robotic process automation (RPA) software that assists insurance brokers in gathering multiple insurer quotes through a single data input. This approach enhances efficiency and consistency in customer service.

Industry Significance

Insurebot has rapidly emerged as a transformative technology in the Australian insurance broking industry, offering solutions that address common challenges faced by brokers, such as time-consuming quote gathering and administrative tasks.

Key Strategic Focus

Core Objectives

Efficiency Enhancement: Automate the insurance quoting process to reduce the time brokers spend on administrative tasks.

Client Engagement: Enable brokers to dedicate more time to client interactions and personalized advice.

Market Expansion: Develop additional offerings to further improve automation for brokers.

Specific Areas of Specialization

Robotic Process Automation (RPA): Developing software that automates the collection and comparison of insurance quotes.

Insurance Broking Solutions: Creating tools that integrate with existing systems to provide a seamless quoting experience.

Key Technologies Utilized

Cloud-Based Platforms: Ensuring accessibility and scalability of their solutions.

Integration Capabilities: Developing systems that can integrate with various insurance providers and broker platforms.

Primary Markets Targeted

Insurance Brokers: Providing tools to enhance their quoting and client engagement processes.

Insurance Providers: Offering solutions that can integrate with their systems to streamline the quoting process.

Financials and Funding

Funding History

As of November 2025, specific details regarding Insurebot's funding history, total funds raised, and notable investors are not publicly disclosed.

Recent Developments

In July 2025, Steadfast Group Limited, an international general insurance broking and agency network, acquired Insurebot Pty Ltd. Following the acquisition, Scott Norton became the head of growth for Insurebot, and Jack Marrows assumed the role of head of product and technology.

Pipeline Development

Key Pipeline Candidates

Insurebot's primary product is its RPA software designed to automate the insurance quoting process for brokers. The company has plans to expand its offerings to further improve automation for brokers, though specific details and timelines for these developments are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

Robotic Process Automation (RPA) Software: Automates the collection and comparison of insurance quotes, reducing the time brokers spend on administrative tasks.

Significant Scientific Methods

Data Integration: Developing systems that can integrate with various insurance providers and broker platforms to streamline the quoting process.

Leadership Team

Scott Norton

Current Position: Head of Growth at Insurebot.

Professional Background: Over 17 years of experience in the insurance industry; practicing insurance broker.

Key Contributions: Co-founder of Insurebot; instrumental in developing the company's RPA software.

Jack Marrows

Current Position: Head of Product and Technology at Insurebot.

Professional Background: Over 11 years of experience in the IT industry; lead developer.

Key Contributions: Co-founder of Insurebot; led the development of the company's technological platform.

Competitor Profile

Market Insights and Dynamics

The insurance technology (InsurTech) sector is experiencing significant growth, with companies developing innovative solutions to streamline processes and enhance customer experiences. Insurebot operates in a competitive landscape, offering RPA solutions to insurance brokers.

Competitor Analysis

Steadfast Group Limited: A global insurance broking network that acquired Insurebot in July 2025, integrating its RPA solutions into their operations.

Insureon: An independent marketplace for online small business insurance, offering a platform for comparing insurance quotes.

Insurify: An insurance comparison shopping website that partners with various insurance companies to provide users with multiple quotes.

Strategic Collaborations and Partnerships

The acquisition by Steadfast Group Limited in July 2025 is a significant strategic collaboration, allowing Insurebot to integrate its RPA solutions into a broader network of insurance brokers and providers.

Operational Insights

Insurebot's RPA software offers a competitive advantage by automating the insurance quoting process, reducing administrative burdens for brokers, and enhancing client engagement. The integration with Steadfast Group Limited's network provides expanded reach and resources to further develop and deploy their solutions.

Strategic Opportunities and Future Directions

Strategic Roadmap

Product Expansion: Develop additional offerings to further improve automation for brokers.

Market Penetration: Leverage the Steadfast Group Limited network to expand the adoption of Insurebot's solutions.

Innovation: Continue to innovate in RPA and data integration to meet the evolving needs of the insurance broking industry.

Future Business Directions

Insurebot aims to solidify its position as a leading provider of RPA solutions for insurance brokers, focusing on enhancing efficiency, accuracy, and client engagement through technological innovation.

Opportunities for Expansion

The partnership with Steadfast Group Limited presents opportunities to scale Insurebot's solutions across a broader network of insurance brokers and providers, increasing market reach and impact.

Competitive Advantages

Insurebot's specialized focus on automating the insurance quoting process, combined with its integration capabilities and strategic partnership with Steadfast Group Limited, positions the company to effectively address the challenges faced by insurance brokers and capitalize on the growing demand for InsurTech solutions.