Integrated Finance Company Profile

Background

Integrated Finance is a London-based fintech company founded in 2019. The company specializes in providing a cloud-native, Financial Infrastructure-as-a-Service platform designed to streamline the integration and management of financial services for fintech firms. By offering an orchestration layer built atop multiple providers and products—including banks, fintechs, and regulatory technologies—Integrated Finance enables clients to access pre-built core financial services and integration workflows, thereby accelerating their time to market.

Key Strategic Focus

Integrated Finance's strategic objectives include:

Simplifying Financial Integrations: Providing a unified API that connects clients to various financial service providers, reducing the complexity and time required for integration.

Enhancing Scalability: Offering a pay-as-you-grow model that allows fintech companies to scale their operations efficiently without significant upfront investment.

Accelerating Product Development: Enabling rapid deployment of financial products by leveraging pre-built integration workflows and automated processes.

The company's primary markets include emerging fintech startups and established financial institutions seeking to modernize their infrastructure.

Financials and Funding

As of 2025, Integrated Finance has raised a total of $2.8 million in funding. The most recent funding round was an early-stage venture capital investment of $400,000 in September 2023. Notable investors include Startupfon, 500 Emerging Europe, and 500 Global. The capital raised is intended to enhance the platform's capabilities, expand the team, and accelerate market penetration.

Pipeline Development

Integrated Finance offers a modular fintech infrastructure platform that provides APIs enabling digital banks, lenders, and investment fintechs to build and scale their financial services. The company's key pipeline candidate includes:

IF CORE: A core banking platform providing accounts, ledgers, payments & FX, operational & customer UI, and APIs.

The company continues to develop and expand its product offerings to meet the evolving needs of the fintech industry.

Technological Platform and Innovation

Integrated Finance's platform is distinguished by:

Unified API: A single API that connects clients to multiple financial service providers, simplifying the integration process.

Automated Workflows: Pre-built workflows that automate common financial operations, reducing manual effort and the potential for errors.

Cloud-Native Architecture: A scalable and resilient infrastructure that supports rapid deployment and scaling of financial products.

These technological innovations enable fintech companies to accelerate their time to market and focus on delivering value to their customers.

Leadership Team

Integrated Finance's leadership team comprises:

Alistair Cotton: Co-Founder and Chief Executive Officer.

Daniel Cronin: Co-Founder and Chief Operating Officer.

Canay Özel: Co-Founder and Chief Technology Officer.

Kety Oliveira: Chief Marketing Officer.

The team brings a wealth of experience in fintech and technology, driving the company's mission to simplify financial integrations and empower fintech innovation.

Market Insights and Competitor Profile

The fintech industry is experiencing rapid growth, driven by increasing demand for digital financial services and the need for efficient integration solutions. Integrated Finance operates within this dynamic landscape, offering solutions that address the complexities of financial service integration.

Key competitors include:

Boldin (NewRetirement): Develops financial planning tools for individuals, enterprises, and financial advisors.

Aurionpro Solutions: Provides technology solutions across various sectors, including financial services.

Quicken: Offers personal finance management software.

Oraan Tech: Develops a money management platform specializing in credit, insurance, savings, and other financial services.

These competitors focus on different aspects of financial technology, from personal finance management to enterprise solutions, highlighting the diverse approaches within the industry.

Strategic Collaborations and Partnerships

Integrated Finance has established partnerships to enhance its platform's capabilities and market reach. For instance, the company partnered with KYP for data intelligence and risk monitoring technology, and with Currencycloud as a preferred foreign exchange provider. These collaborations aim to provide clients with comprehensive and efficient financial integration solutions.

Operational Insights

Integrated Finance's competitive advantages include its unified API, automated workflows, and cloud-native architecture, which collectively reduce integration complexity and time to market for clients. The company's pay-as-you-grow model also offers scalability without significant upfront costs, appealing to both startups and established financial institutions.

Strategic Opportunities and Future Directions

Looking ahead, Integrated Finance aims to expand its platform's capabilities, explore new market segments, and strengthen strategic partnerships. By continuously enhancing its technological offerings and maintaining a client-centric approach, the company is well-positioned to capitalize on the growing demand for efficient financial integration solutions.