Company Research Report: Integration Labs (formerly RootFi)

Company Overview

Name: Integration Labs (formerly RootFi)

Mission of the Company

To enable innovation through connected software, making it easy, safe, and reliable for companies to access their customers' accounting, e-commerce, and payment data.

Founding Information

When was the company founded: No information is available.

Founded by: No information is available.

Key People

CEO & Co-Founder: Ishwar Gogineni

Co-Founder & COO: Sidharth Rao

Co-Founder & CTO: Parth Shah

Lead, Engineering: Neeraj Sameer Allu

Full-Stack Engineer 3: Suraj Kadiyala

Lead, Design & Marketing: Tushar Sudheesh

Full-Stack Engineer 2: Ratan Teja

Headquarters

US Office: 16192 Coastal Hwy, Lewes, US 19958

India Office: Velankani Tech Park, Velankani Drive, Electronics City, Phase 1, Electronic City, Bengaluru, Karnataka 560100

Number of Employees

No information is available.

Revenue of the Company

No information is available.

What is the Company Known For

Integration Labs is known for providing a Unified API that allows companies to integrate their business customers' financial data from various accounting, payments, and e-commerce platforms. The platform helps businesses automate accounting tasks, underwrite credit, generate business insights, and more.

Products

Unified API for Business Financial Data

High-Level Description: The Unified API aggregates APIs from multiple software categories like accounting, payments, and e-commerce. It simplifies integration through a standard endpoint, handling authentication, and providing normalized data models.

Key Features:

Standardization: Unified data models enable consistent data interaction across multiple platforms.

Sandbox Accounts: Access to 25+ sandbox accounts pre-loaded with sample data.

Security: ISO 27001:2013 certified, SOC 2 Type II, and GDPR compliant.

Global Coverage: Supports integrations in global markets with regional data centers.

Monitoring & Observability: Tools for maintaining integrations at scale.

Custom API Endpoints: Build custom API endpoints for unique requirements.

Real-time Data Access: Provides access to both historical and real-time data.

24/7 Customer Support: Around-the-clock support to ensure smooth operations.

Specific Software Integrations

Accounting Integrations: Sync data from platforms like QuickBooks, Xero, NetSuite, and more.

Payments Integrations: Integrate with platforms such as PayPal, Stripe, Zoho Invoice, etc.

E-commerce Integrations: Connect platforms like Amazon, Shopify, BigCommerce, and WooCommerce.

Recent Developments

Name Change

From RootFi to Integration Labs: Reflecting their expanded mission beyond financial data to encompass any third-party software integration requirements.

New Integrations Launched

Accounting Integrations:

Clear Books

FreshBooks

Daftra

Payments Integrations:

Zoho Invoice

Cashfree Payments

PayU

E-commerce Integrations:

Amazon

Key Features Added

Integration Maintenance: Enhanced tools for monitoring and maintaining integrations.

Domain Expertise: Focused expertise in business financial data to provide extensive platform coverage.

Data Security: Implemented enterprise-grade security measures, including data encryption at rest and in transit.

New Partnerships

Wafeq Collaboration: Partnered with Wafeq to ensure seamless integration.

Investors: Collaboration with notable investors such as Arash Ferdowsi, Alan Rutledge, and Amit Goel.

Contact Information

Website: [integrationlabs.co](https://www.integrationlabs.co/)

Support Email: support@integrationlabs.co

US Office: 16192 Coastal Hwy, Lewes, US 19958

India Office: Velankani Tech Park, Velankani Drive, Electronics City, Phase 1, Electronic City, Bengaluru, Karnataka 560100

Conclusion

Integration Labs continues to innovate and expand its reach in the integration platform market, making significant strides in enhancing the features and capabilities of its Unified API, establishing new partnerships, and rebranding from RootFi to highlight its broader mission.