IntelliDesign Company Profile

Background

IntelliDesign, established in 1995, is a Brisbane-based design and manufacturing company specializing in custom electronic products for technically challenging and physically demanding environments. The company collaborates with progressive organizations to create innovative solutions across various industries, including medical, mining, transport, wireless communication, aerospace, defense, and IoT. IntelliDesign's mission is to provide certainty by delivering high-quality products tailored to meet the unique needs of its clients.

Key Strategic Focus

IntelliDesign's strategic focus encompasses:

• Design Strategy and Technical Research: Collaborating with clients to develop product roadmaps and set development strategies, including technology investigations and guidance on challenges and opportunities.

• Electronics Engineering: Designing bespoke electronics, from embedded microprocessor systems to power supplies and wireless RF devices, engineered to meet environmental demands and component availability challenges.

• Industrial Design: Creating products that connect with users, defining manufacturing geometry that is aesthetically appealing, functionally pragmatic, and reliable.

• Mechanical Engineering: Developing complex electro-mechanical mechanisms and addressing thermodynamic problems using software simulation and physical testing.

• Software Development: Specializing in embedded firmware and device driver development, porting operating systems, and providing board support packages for custom hardware.

• Manufacturing and Production: Delivering products at scale, including production of new designs and contract manufacturing of existing designs to exact specifications.

The company targets industries such as mining technology, medical, transport, wireless communication, aerospace, defense, and IoT.

Financials and Funding

As a privately held company, IntelliDesign does not publicly disclose detailed financial information. However, available data indicates an annual revenue of approximately $15.2 million and a workforce of around 76 employees.

Pipeline Development

IntelliDesign's pipeline includes:

• Medical Devices: Designing and manufacturing precision vacuum pumps used for in vitro fertilization (IVF) for over 20 years.

• Tilt Sensors: Producing tilt sensors for Topcon, a global leader in positioning instruments, for a similar period.

The company continues to develop products for various industries, ensuring they meet the highest standards and certifications.

Technological Platform and Innovation

IntelliDesign distinguishes itself through:

• Proprietary Technologies: Developing custom electronic solutions tailored to client specifications.

• Scientific Methods: Utilizing software simulation (FEA and CFD via Ansys and Fluent) and physical testing to verify product performance.

• Certifications: Holding certifications such as AS9100D, ISO 9001, IECEx QAR, RoHS, IPC, and ISO 14001, ensuring adherence to industry standards.

Leadership Team

IntelliDesign's leadership team comprises:

• Chris Bishop: Director

• Robin Bishop: Director

• Sue Davis: Chief Financial Officer

• James Walker: Director

• Shelley Ward: Director

• Sarah Zeljko: Director

• Matt Bromwich: CEO

• John Clair: Principal Engineer

• Sylvia Choy: Financial Controller

• Stuart Harding: Head of IT and Business Systems

• Frank Harrington: Sales and Marketing Manager

• Jeff Turner: Production Operations Manager

• Wesley Nielsen: Head of Contract Manufacturing

• Jonathan Tighe: Head of Industrial Design

• Wendy Weeks: Quality Manager

• Hefin Evans: Design and Engineering Manager

• Kelly Pearson: Human Resource Manager

This team brings diverse expertise to drive the company's innovation and growth.

Competitor Profile

Market Insights and Dynamics:

The electronic design and manufacturing industry is characterized by rapid technological advancements and increasing demand for customized solutions across sectors such as medical, mining, transport, and defense. Companies in this space must continually innovate to meet evolving client needs and maintain a competitive edge.

Competitor Analysis:

IntelliDesign's key competitors include:

• TA Instruments: Manufactures laboratory instruments and instrumentation.

• Energypac Engineering: Designs and manufactures power equipment.

• Compucase Enterprise: Designs and manufactures computer peripheral products.

• Virginia Transformer: Designs, manufactures, and supplies power transformers.

These companies offer various electronic solutions, positioning them as competitors in the industry.

Strategic Collaborations and Partnerships

IntelliDesign has established long-term partnerships with clients such as Cook Medical and Topcon, manufacturing precision vacuum pumps and tilt sensors, respectively, for over two decades. These collaborations underscore the company's commitment to delivering high-quality, reliable products tailored to client needs.

Operational Insights

IntelliDesign's competitive advantages include:

• Integrated Design and Manufacturing: Proximity of design and production teams ensures efficient collaboration and rapid development.

• Diverse Industry Expertise: Experience across multiple sectors enables the company to address a wide range of client requirements.

• Commitment to Quality: Adherence to stringent certifications and standards ensures product reliability and client trust.

Strategic Opportunities and Future Directions

IntelliDesign aims to:

• Expand Industry Reach: Leverage expertise to enter new markets and industries.

• Enhance Technological Capabilities: Invest in emerging technologies to offer innovative solutions.

• Strengthen Client Partnerships: Foster long-term relationships to drive mutual growth and success.

Contact Information

• Website: IntelliDesign Official Website

• LinkedIn: IntelliDesign LinkedIn Profile

• Headquarters: 99 Bluestone Circuit, Seventeen Mile Rocks, QLD 4073, Australia