International Association of Exhibitions and Events (IAEE) Market Research Report

Background

Overview

Established in 1928 as the National Association for Exposition Managers, the International Association of Exhibitions and Events (IAEE) is the leading global association for the exhibition industry. With a membership exceeding 12,000 individuals across more than 50 countries, IAEE represents professionals involved in the planning, management, and support of exhibitions and events worldwide.

Mission and Vision

IAEE's mission is to globally promote the unique value of exhibitions and events, serving as the principal resource for those who plan, produce, and service the industry. The association envisions being the global exhibition and event industry voice, thought leader, and connector of commerce, learning, and innovation.

Industry Significance

As the largest association in the exhibitions and events sector, IAEE plays a pivotal role in advocating for the industry's value, providing education, and fostering strong relationships among professionals. Its members organize over 20,000 exhibitions and buyer-seller events globally, underscoring the association's substantial impact on the global economy.

Key Strategic Focus

Core Objectives

Advocacy: Promote the value of face-to-face exhibitions and events as primary mediums for business development and growth.

Education: Offer relevant, timely, and innovative education to members and the industry.

Networking: Facilitate connections among industry professionals to share best practices and foster collaboration.

Areas of Specialization

Exhibition Management: Providing resources and support for the planning, management, and production of exhibitions.

Event Marketing: Offering insights and strategies for effective marketing of exhibitions and events.

Industry Research: Conducting studies and providing data to support the value of face-to-face events.

Key Technologies Utilized

IAEE leverages various technologies to enhance member engagement and event management, including:

Event Management Software: Tools for organizing and managing events efficiently.

Webinars and Virtual Platforms: Platforms for delivering educational content and virtual networking opportunities.

Data Analytics Tools: Software for analyzing industry trends and member engagement metrics.

Primary Markets Targeted

IAEE serves a diverse membership base, including:

Exhibition Organizers: Professionals involved in planning and managing exhibitions.

Exhibitors: Companies and individuals showcasing products and services at events.

Suppliers: Businesses providing products and services to the exhibition industry.

Venues: Locations hosting exhibitions and events.

Financials and Funding

Funding History

As a non-profit organization, IAEE's funding primarily comes from membership dues, event revenues, and educational programs. Specific financial details, including total funds raised and recent funding rounds, are not publicly disclosed.

Utilization of Capital

Capital is utilized for:

Educational Programs: Developing and delivering training and certification programs.

Advocacy Initiatives: Supporting efforts to promote the value of exhibitions and events.

Event Management: Organizing annual meetings and exhibitions, such as Expo! Expo!

Member Services: Providing resources, networking opportunities, and industry insights.

Pipeline Development

Key Initiatives

Expo! Expo! IAEE's Annual Meeting & Exhibition: An annual event that brings together industry professionals for education, networking, and showcasing innovations.

Certified in Exhibition Management (CEM) Program: A globally recognized certification program offering education and professional development in exhibition management.

Anticipated Milestones

Expansion of CEM Program: Plans to introduce the CEM program in additional countries to broaden its global reach.

Advocacy Achievements: Ongoing efforts to influence policies that support the exhibition industry's growth and sustainability.

Technological Platform and Innovation

Proprietary Technologies

MemberLink: An online community platform facilitating discussions, resource sharing, and networking among members.

IAEE Webinars: A series of live and on-demand webinars covering various industry topics, accessible to members.

Significant Scientific Methods

Industry Research: Conducting studies to provide data supporting the value of face-to-face exhibitions and events.

Data Analytics: Utilizing analytics to understand industry trends and member engagement.

Leadership Team

Executive Profiles

Marsha Flanagan, M.Ed., CEM: President & CEO of IAEE, responsible for overall management and strategic direction.

Chuck Grouzard: Executive Vice President of Business Development, Creative and Design at GES, serving as the 2025 Chairperson of IAEE.

Marie Browne, MBA: Senior Vice President at RX, serving as the Immediate Past Chairperson of IAEE.

Brian Pagel: Executive Vice President at Emerald X, serving as the Chairperson Elect of IAEE.

Emile K. Davis: Managing Director of Business Development at the American Institute of Architects (AIA), serving as a Director on the IAEE Board.

Mike Carlucci: Chief Operating Officer at Clarion Events, North America, serving as a Director on the IAEE Board.

Necoya Tyson CEM-AP, CCEP, CGMP, CWP: Owner & CEO of Lightsey Event Solutions, serving as a Director on the IAEE Board.

Nichapa “Nikki” Yoswee, CEM: Senior Vice President at Thailand Convention & Exhibition Bureau (TCEB), serving as a Director on the IAEE Board.

Competitor Profile

Market Insights and Dynamics

The global exhibition industry is a significant contributor to the economy, with numerous organizations involved in organizing and supporting events. Key competitors include Messe Düsseldorf GmbH, a leading international trade fair company based in Germany, and Tahaluf, a Saudi-British events and exhibitions company.

Competitor Analysis

Messe Düsseldorf GmbH: Operates one of the largest exhibition grounds globally and organizes numerous trade fairs and congresses across various sectors.

Tahaluf: A joint venture between Informa PLC and the Saudi Federation for Cybersecurity, Programming and Drones, focusing on developing and operating international exhibitions in Saudi Arabia and abroad.

Strategic Collaborations and Partnerships

Exhibitions & Conferences Alliance (ECA):

IAEE is a member of the ECA, a coalition of leading professional and industry associations that serve as the unified advocacy voice of the business events industry. ECA works with government entities to improve the competitiveness of the industry, which is projected to employ 2.63 million Americans and drive $426.1 billion in spending nationwide in 2025.

Operational Insights

Strategic Considerations

IAEE's strategic focus on advocacy, education, and networking positions it as a leader in the exhibition industry. By fostering strong relationships with industry professionals and organizations, IAEE enhances its influence and effectiveness in promoting the value of face-to-face events.

Strategic Opportunities and Future Directions

Expansion of Global Reach

IAEE aims to expand its global presence by introducing programs like the CEM certification in additional countries, thereby broadening its impact and membership base.

Enhanced Member Engagement

Through platforms like MemberLink and a series of webinars, IAEE continues to enhance member engagement, providing valuable resources and networking opportunities.