Combined Company Profile: International Media Investments (IMI) and Competitor Analysis
International Media Investments (IMI) Company Profile
Background
International Media Investments (IMI), established in Abu Dhabi Media Zone Authority, is a privately owned investment company focused on building a portfolio of quality media assets across the globe. IMI's mission is to produce digital-first, relevant, and responsible news content that connects with people. The company's vision is to create a world that is closer by sharing stories that open minds, change views, and connect people to one another. IMI's portfolio includes brands such as The National, Al Ain News, CNN Business Arabic, and interests in Sky News Arabia and Euronews. The company believes that reliable and credible information is key to communities.
Key Strategic Focus
IMI's strategic focus encompasses:
- Private Equity: Sourcing investment opportunities and assessing and executing deals.
- Asset Management: Overseeing the operations of current assets and managing portfolio performance and results.
- Media Strategy: Establishing new media assets to grow IMI's international reach.
- Business Development: Developing strategic media partnerships.
IMI specializes in digital media, publishing, broadcasting, and content distribution, targeting markets in the Middle East and Europe.
Financials and Funding
IMI generates most of its funding through commercial revenues, primarily from advertising. In December 2023, IMI partnered with RedBird Capital Partners to form RedBird IMI, a joint venture with a $1 billion investment focus on global media and entertainment properties. This partnership aims to expand IMI's portfolio and strengthen its market position.
Pipeline Development
IMI's recent acquisition of All3Media, a London-based TV and film production company, for £1.15 billion, marks a significant expansion in its content production capabilities. All3Media is known for producing popular shows such as "Fleabag" and "Squid Game: The Challenge". This acquisition is expected to enhance IMI's content offerings and drive future growth.
Technological Platform and Innovation
IMI leverages various technological platforms and proprietary technologies to enhance its media production and distribution capabilities. The company utilizes tech stacks including Node.js and Progressive Web Apps (PWA) to create innovative storytelling experiences. IMI's commitment to embracing technology enables it to deliver immersive content that resonates with diverse audiences.
Leadership Team
- Rani R. Raad: Chief Executive Officer, IMI; President and Operating Partner, RedBird IMI
- Former President of CNN Worldwide Commercial, leading global commercial strategy
- Over 25 years of experience in media and entertainment
- Khaled Al Hasan: Chief Financial Officer, IMI
- Certified accountant with over 16 years of media industry experience
- Joined IMI in 2015 as Finance Director
- Hassan Sharif: Chief of Staff and Special Projects Director
- Joined IMI in 2020, driving strategic projects and performance improvement
- Over 8 years of experience with Deloitte in corporate turnaround and performance improvement
- Maher El Bilbeisi: Chief Legal Officer
- Over 20 years of experience in legal, governance, and compliance across multiple industries
- Joined IMI in 2021 as General Counsel
- Bradley Eliot: Chief Technology Officer
- Joined IMI in June 2024
- Former Group Chief Information Officer at Multichoice Group
- Rania Masri El Khatib: Chief Brand and Marcomms Officer
- Over 20 years of experience in brand and marketing industries
- Former Chief Transformation Officer at Chalhoub Group
- Sharif Badreddine: Chief Revenue Officer
- Over 25 years of experience in media and advertising
- Former Group Director of Commercial at MBC Group
- Abdou Gadallah: Group Editorial Director
- Over 12 years of experience with Sky News Arabia
- Former Head of News at Sky News Arabia
- Nadim Koteich: General Manager, Sky News Arabia
- Renowned media personality and professional journalist
- Host of "Tonight with Nadim" program
- Mina Al-Oraibi: Editor-in-Chief, The National
- Over 20 years of experience covering Middle Eastern, European, and American affairs
- Former Assistant Editor-in-Chief of Asharq Alawsat
- Ahmed Al Alawi: Editor-in-Chief, Al-Ain News and CNN Business Arabic
- Over 15 years of experience in digital media
- Former Media Advisor at the US Embassy in Doha
- Rihab Jalal: Director of Investments
- Over 10 years of banking experience
- Joined IMI in 2014 as an asset manager
- Ahmed Aal Rabeea: Group Director - Administration & Business Support
- Over 20 years of experience in media and government sectors
- Former Chairman’s Office Manager at Sky News Arabia
