Interpersonal Frequency Company Profile

Background

Interpersonal Frequency (I.F.), founded in 2009 by data scientist and Webby Award winner Harish R. Rao, specializes in developing civic web platforms and custom online software solutions. The company addresses complex "big data" challenges for prominent civic institutions across the United States, including the cities of San Diego, Baltimore, and Washington D.C., as well as public library systems, utilities, ports, and U.S. Senators. By leveraging primary research, notably their Voice of Citizen analytics, and the extensive experience of their staff, I.F. delivers solutions tailored to the unique needs of their clients.

Key Strategic Focus

Interpersonal Frequency is dedicated to bridging the digital divide between government entities and the communities they serve. Their strategic focus encompasses:

Core Objectives: Enhancing communication and engagement through effective digital solutions.

Specialization Areas: Designing and developing data-driven civic websites and custom online software.

Key Technologies: Utilizing proprietary analytics tools like Voice of Citizen to inform design and functionality.

Primary Markets: Serving government clients, public libraries, utilities, ports, and legislative offices seeking to improve their online presence and community engagement.

Financials and Funding

Interpersonal Frequency has raised a total of $150,000 in funding over one round. The company's estimated annual revenue is approximately $2.9 million, with a revenue per employee of $101,500. The capital has been utilized to enhance their technological offerings and expand their client base within the civic sector.

Technological Platform and Innovation

Interpersonal Frequency distinguishes itself through its proprietary technologies and innovative methodologies:

Voice of Citizen Analytics: A proprietary tool that gathers and analyzes user feedback to inform website design and functionality, ensuring platforms meet the specific needs of the community.

Data-Driven Design: Employing a combination of primary research and big data analysis to create user-centric web platforms.

Technological Stack: Utilizing technologies such as HubSpot Analytics, Varnish caching, Vue.js, and reCAPTCHA to enhance website performance and security.

Leadership Team

Interpersonal Frequency's leadership comprises experienced professionals dedicated to advancing the company's mission:

Harish R. Rao: Founder and Chief Executive Officer. A data scientist and Webby Award winner, Rao founded I.F. in 2009, bringing extensive experience in developing civic web platforms and tackling big data challenges.

Kenn Herman: Chief Technology Officer. Herman oversees the technological strategy and implementation, ensuring the company's platforms are innovative and effective.

Ashley Marvel: Chief Operating Officer. Marvel manages the company's operations, focusing on efficiency and client satisfaction.

Eric Burgess: Chief Growth Officer. Burgess leads business development efforts, driving the company's expansion and client acquisition.

Competitor Profile

Market Insights and Dynamics:

The market for civic web platforms and data-driven solutions is expanding as government entities increasingly prioritize digital transformation to enhance community engagement. The demand for user-centric, accessible, and secure online platforms is driving growth in this sector.

Competitor Analysis:

Interpersonal Frequency operates in a competitive landscape with several notable companies:

Statswork: A company with 23 employees and an estimated revenue of $4.3 million, offering services in data analysis and research.

Richard A. Miller & Associates: Employing 29 individuals with an estimated revenue of $8.4 million, specializing in market research and consulting services.

The National Survey Research Center: With 16 employees and an estimated revenue of $4.7 million, focusing on survey research and data collection.

Research Design Review: A company of 19 employees generating approximately $3.6 million in revenue, offering insights into research methodologies and design.

Strategic Market Intelligence: Employing 12 individuals with an estimated revenue of $4.7 million, providing market intelligence and strategic consulting services.

These competitors offer various services in data analysis, market research, and consulting, catering to similar clientele as Interpersonal Frequency.

Strategic Collaborations and Partnerships

Interpersonal Frequency has established collaborations with several civic institutions, including the cities of San Diego, Baltimore, and Washington D.C., as well as public library systems, utilities, ports, and U.S. Senators. These partnerships have enabled the company to develop tailored solutions that address the unique challenges faced by these entities.

Operational Insights

Interpersonal Frequency's strategic positioning is bolstered by its focus on data-driven design and user-centric solutions. Their proprietary Voice of Citizen analytics provides a competitive edge by ensuring that platforms are tailored to the specific needs of the community. Additionally, their experience working with a diverse range of civic institutions has equipped them with the expertise to handle complex projects effectively.

Strategic Opportunities and Future Directions

Looking ahead, Interpersonal Frequency is poised to capitalize on the growing demand for digital transformation within the public sector. By continuing to innovate and refine their technological offerings, the company can expand its client base and strengthen its market position. Potential opportunities include developing new analytics tools, enhancing platform accessibility, and exploring partnerships with additional government entities and public services.