InTown Suites Market Research Report

Overview

InTown Suites is a leading provider of extended stay hotels in the United States. Founded in 1989 and headquartered in Atlanta, GA, the company is renowned for offering economy extended stay accommodations with a focus on affordability, flexibility, and convenience.

Key Highlights

Properties: 196 locations across 22 states.

Rooms: Over 17,500 rooms.

Occupancy: Noted for high occupancy rates, providing stability even during economic downturns.

Renovations: Substantial upgrades, including newly designed kitchens, upgraded bedding, and built-in closets.

Awards & Recognitions: Recognized for delivering value in the extended stay market.

Services

Accommodation Features

Fully furnished apartment-style suites.

In-room kitchen with full-size refrigerator, two-burner stovetop, and microwave.

Premium suites with enhanced comfort and storage.

High-speed internet and expanded TV channels.

No upcharges for utilities including electricity, phone, and cable TV.

Booking and Management

Flexible stay options: Weekly, monthly, or longer.

No lease or credit check required.

Online renewal system for easy extension of stays.

Customer service available through multiple channels including an online form and phone (1-844-770-0684).

Clientele

InTown Suites caters to a diverse clientele including business travelers, families, and individuals looking for long-term housing solutions. The company additionally offers specialized services for corporate travel, group travel, and disaster response housing.

Leadership

Chief Executive Officer (CEO): Jonathan Pertchik – Appointed in July 2014, with a robust background in real estate and hospitality.

Chief Financial Officer (CFO): R. R.

VP of Marketing: Virginia Swords

VP of Revenue Strategy: B. W.

VP Operations: Sanjay Shah

Regional VP, Operations: Chris Wilson

Corporate Relationships

In 2013, InTown Suites was acquired by Starwood Capital Group, a significant private investment firm specializing in global real estate and hospitality. This acquisition has been pivotal in enhancing InTown Suites' growth strategy and operational capabilities.

Community Initiatives

InTown Suites is dedicated to diversity, equity, and inclusion within its workforce and community engagements. The company deeply values creating an inclusive environment that supports all team members.

Environmental Commitment

The "Think Green" initiative underscores the company’s commitment to sustainable practices and reducing its environmental footprint through various green operations.

Key Considerations for Sales Engagement

When engaging with InTown Suites, focusing on their pain points and growth opportunities—such as the need for consistent high occupancy, flexibility in bookings, and maintaining superior customer service standards—would be critical. Their commitment to affordable, extended stay solutions and recent property upgrades presents opportunities for discussing products or services that enhance these aspects. Furthermore, highlighting solutions that align with their sustainable practices and inclusive culture could resonate well with their corporate ethos.

Competitor Profiling

Overview

InTown Suites' primary competitors in the extended-stay hotel sector include Extended Stay America, Motel 6, Red Roof Inn, WoodSpring Suites, and Best Western International. Each competitor offers unique strengths and services that position them firmly in the market.

1. Extended Stay America (ESA)

Headquarters: Charlotte, North Carolina, U.S.

Founded: 1995

Key People: Greg Juceam (CEO)

Number of Locations: 650 hotels (2022)

Revenue: $1.218 billion (2019)

Net Income: $0.165 billion (2019)

Total Assets: $4.030 billion (2019)

Total Equity: $1.176 billion (2019)

Number of Employees: 1,800

Parent Company: Acquired by Blackstone Real Estate and Starwood Capital Group in June 2021

Market Position: ESA focuses on providing an affordable, economy apartment hotel experience.

2. Motel 6

Headquarters: Carrollton, Texas, U.S.

Founded: 1962

Key People: Julie Arrowsmith (CEO)

Number of Locations: 1,430 (2018)

Brands: Motel 6, Studio 6 (extended-stay)

Parent Company: The Blackstone Group

Market Position: Known for its budget-friendly motels, and Studio 6 specifically caters to the extended-stay market.

3. Red Roof Inn

Headquarters: New Albany, Ohio, U.S.

Founded: 1972

Key People: Zack Gharib (President)

Number of Locations: Nearly 700 worldwide

Revenue: $459.5 million

Number of Employees: 2,657

Specialty: Offers brands such as Red Roof PLUS+, HomeTowne Studios, and The Red Collection, targeting different segments within the economy and upscale economy market.