Intrinsic Digital Company Research Report

Company Overview

• Name: Intrinsic Digital

• Mission: To captivate new customers for apartment, hotel, restaurant, and retail clients using the latest in geofencing technology, thereby driving foot traffic with eye-catching creative across all consumer devices.

• Founded By: Matthew Kilmurry

• Key People:

• Matthew Kilmurry, Founder and Chief Executive Officer

• Charlotte Barter, VP, Digital Marketing

• Nicole Levin, VP, Sales

• Philip Sewall, VP, B2B Marketing

• Lindsay Gallagher, Chief Operating Officer (COO)

• Headquarters: 1910 Towne Centre Boulevard, Suite 250, Annapolis, MD 21401

• Number of Employees: No specific information is available

• Revenue: No information is available

• Known For: Specializing in geofencing mobile marketing and location-based marketing strategies to boost foot traffic and customer acquisition for apartment, hotel, restaurant, and retail sectors.

Products

• Geofencing Technology:

• Provides digital marketing solutions using geofencing technology, which involves creating a virtual boundary around specific locations to target potential customers after they enter this zone.

• Key Features:

• Data-driven campaigns with actionable insights.

• Anonymous device ID-based tracking ensuring privacy.

• Targeted ads on mobile, desktop, and connected TVs through cross-device matching.

• Location-Based Marketing Services:

• Focus on apartment, restaurant, hotel, and retail sectors delivering customized marketing solutions.

• Key Features:

• 15-30 second unskippable video commercials for OTT CTV advertising.

• Animated banner and display ads adaptable for mobile and desktop platforms.

• Customer Intelligence Reports:

• Analyzes where potential customers live, work, and play.

• Aids in strategizing campaigns through precise targeting of identified points of interests.

Recent Developments

• New Leadership: Welcoming Lindsay Gallagher as the new COO, highlighting expansion and strengthening of the leadership team.

• Innovations in Core Services: Continuous development in geofencing technology and marketing strategies, emphasizing precise targeting and cross-device engagement.

• Market Recognition: Acknowledgment of Intrinsic Digital’s repeated appearances on the Inc. 5000 list, displaying consistent growth and excellence in the digital marketing sector.

• Core Values Initiative: The company nurtures a work culture that aligns with its core values—Surprise & Delight, X-Ray Vision, Neutralevity, Accountability, Authenticity, and Caring, actively implemented through a monthly recognition program.

• Advancements in Advertising Technology: Innovating their geofencing strategies to encompass multi-channel reach, including OTT platforms like Hulu and Sling TV, to enhance customer engagement and ROI tracking.

• Insights and Reporting: Emphasis on offering clients detailed reports through ongoing campaign analysis and improvement, aiding marketers in illustrating results to stakeholders.

Conclusion

Intrinsic Digital embraces a dynamic and evolving approach to digital marketing, finding its niche in geofencing technology to engage customers effectively. With strong leadership and a commitment to innovation, Intrinsic Digital aims to set benchmarks in the mobile marketing industry by maximizing client value and leveraging cutting-edge advertising technologies.