Overview
Invisible Universe is a pioneering animation studio described as "internet-first." It focuses on developing original character intellectual property (IP) on social media and Web3 platforms. The studio's innovative approach aims to redefine kids and family entertainment, leveraging internet-first distribution and community-driven content strategies. Invisible Universe has cultivated a substantial online presence, boasting over 12 million followers and accumulating more than 2.5 billion views through its various franchises. The company's core ethos includes always-on content creation and IP incubation.
Notable Franchises
Invisible Universe has developed several popular animated franchises, including:
- Qai Qai with Serena Williams
- Ember
- Squeaky & Roy with The D'Amelio Family
- Lovie
- Clydeo with Jennifer Aniston
Leadership
Invisible Universe was co-founded by Tricia Biggio and John Brennan in 2020, both former executives at Snap and MGM. Tricia Biggio serves as the CEO, leveraging her extensive experience in television to guide the company towards building what many consider the "Pixar of the internet."
In August 2023, Jonathan Schneider, formerly with Disney and Skydance, was appointed as President of Studios. His role involves spearheading technological advancements such as AI, motion capture, and real-time animation to further enhance Invisible Universe's offerings.
Allison Checchi serves as the Chief Operating Officer. She holds degrees from Vanderbilt University and Harvard Business School and brings strategic insight to the company's operations from her prior roles in executive positions.
Recent Developments
Invisible Universe announced raising $12 million in Series A funding in August 2022. This funding round was led by high-profile investors, including Alexis Ohanian and Katelin Holloway's Seven Seven Six, with participation from prominent figures in Hollywood and Silicon Valley.
Strategic Partnerships and Services
Invisible Universe actively seeks brand partnerships to align its characters with worldwide branding stories, providing animation services tailored to specific campaign goals across platforms like YouTube, TikTok, Instagram, and Kidoodle.tv. Their versatile offerings range from developing custom animated content to managing social media channels.
Contact Information
- Website: [Invisible Universe](https://www.invisibleuniverse.com/)
- Email: hello@invisibleuniverse.com
Invisible Universe continues to push the boundaries of animation by integrating cutting-edge technology and storytelling to engage audiences across multiple digital platforms.
Competitor Profiling
Key Competitors
Invisible Universe faces competition within the multimedia and entertainment industry from a variety of companies. Some of the most notable competitors include:
- South Park Studios: Known for the production of the iconic "South Park" series, South Park Studios distributes digital content and is a significant player in the field of adult-themed animated series.
- Cosmos-Maya: Specializes in animation content suitable for children and operates within India and Singapore. The company is a major producer in the animation industry.
- Wonderstorm: A multimedia studio creating entertainment franchises that include both animated series and video games. They are notable for producing "The Dragon Prince."
Other Competitors
Invisible Universe has a broad competitor landscape, indicating a robust and competitive market environment for internet-based animation studios. Other competitors include:
- Scoop.it: A content curation platform that is not directly in the animation field but provides digital content solutions.
- Two Hat: Known for its AI-powered content moderation solutions, Two Hat operates on a different segment related to digital content security and moderation, rather than direct content production.
Industry Insights
Invisible Universe's positioning as an internet-first studio that leverages popular modern platforms enhances its reach among younger audiences addicted to digital content. As the trend towards online video consumption continues, Invisible Universe leverages strategic approaches to engage audiences, thus competing effectively within the animation sector.
Financial Overview
Invisible Universe reportedly achieves an annual revenue of approximately $2.4 million, reflecting the company's growth prospects and traction within the competitive digital media landscape.
