Market Research Report: Invisibly, Inc.
Company Overview
Name
Invisibly, Inc.
Mission
Invisibly is driven by a mission to address the imbalance of power in the data economy by allowing users to maximize the value of their data and earn brand rewards.
Founded
Invisibly was founded by Jim McKelvey, co-founder of Block (formerly known as Square).
Key People
- Jim McKelvey - Founder and CEO
- Dante Cannarozzi - Head of Engineering
- Chike Chukwuma - VP of Product Operations
- Mike Kennedy - VP of Business Development
- Sean Mahoney - Head of Sales
- Sarosh Mawani - Director of Product
- Michael Orlowski - President and COO
- Dan Peskorse - VP of Partnerships
- Laura Vestal - Head of Marketing
Headquarters
201 S. Central Ave, Suite 300 St. Louis, MO 63105
Number of Employees
No information is available.
Revenue
No information is available.
Notable Aspects
Invisibly is known for enabling users to take control over their personal data and get rewarded for it. Founded by a notable entrepreneur and backed by significant investors, the company is at the forefront of advocating for consumer data privacy and monetization.
Products
Product Overview
Invisibly offers a data-sharing platform that allows users to earn points by sharing data through connected bank or credit accounts and by answering surveys.
High-Level Description
Invisibly’s platform revolves around user consented data sharing where users can:
1. Share transactional data by connecting bank accounts.
2. Answer surveys for reward points.
Points earned can be redeemed for premium rewards from a variety of brands.
Key Features
1. Zero-party Data Consenting: Users voluntarily share verified, consented data.
2. Monetary Rewards: Users earn points that can be exchanged for gift cards and rewards.
3. Survey Participation: Users provide insights through surveys and are rewarded for their participation.
4. Digital Privacy: Maintains user privacy and data security.
5. Custom Rewards: Flexible reward offerings based on user preferences and habits.
Recent Developments
New Products
No information is available regarding the launch of new products.
New Features
No information is available regarding new features added to existing products.
Partnerships
Invisibly has partnered with McClatchy to leverage their platform in new ways, announced at South by Southwest (SXSW).
Company Values
- Data to Truth: The company is committed to ensuring accuracy and honesty in data collection and analysis.
- Answering to the People: Prioritizes user control and benefit over corporate interests.
- Boldness: Encourages taking significant steps towards innovation without hesitation.
- Dedication to Talent: Focuses on attracting and nurturing exceptional people in their team.
Press Coverage
Invisibly has received significant press coverage from sources such as Forbes, citing their mission to give control of data back to individuals and their strategies for enhancing personal data value.
Conclusion
Invisibly, Inc. represents a transformative approach in the data economy, combining user control over personal data with the opportunity to monetize it through a robust platform of surveys and transactional data sharing. Their mission, leadership, and strategic partnerships position them uniquely in a market increasingly concerned with data privacy and value.
Note: This report only includes the information available from the provided data. No information is available for fields where data was not provided.