Invitd - Party Invites by Text

Background

Invitd is a mobile application designed to streamline the event invitation process by enabling users to create and send personalized invitations via text messages. Launched in July 2014 by founder Steve Carlton, the app aims to simplify event planning by offering a user-friendly platform that eliminates the need for traditional paper invitations. Invitd's mission is to make event organization effortless and eco-friendly, catering to a wide range of occasions such as birthdays, weddings, baby showers, and more.

Key Strategic Focus

Invitd focuses on providing a seamless and efficient invitation creation and distribution experience. The app offers customizable templates, allowing users to design invitations that reflect the theme and tone of their events. By leveraging text messaging as the primary delivery method, Invitd ensures immediate and direct communication with invitees, facilitating prompt RSVPs and real-time tracking of guest responses. This approach targets individuals and organizations seeking a modern, paperless solution for event planning.

Financials and Funding

In 2019, Invitd partnered with XpertSolvers to enhance its platform by implementing in-app purchase subscription options and a cloud-based bulk SMS feature. This collaboration resulted in a doubled active customer base and a threefold increase in revenue, indicating significant growth and user adoption.

Technological Platform and Innovation

Invitd distinguishes itself through several proprietary technologies and innovative features:

Customizable Templates: Users can select from a variety of templates to create invitations that suit their event's theme.

Text Message Delivery: The app utilizes SMS to send invitations, ensuring direct and immediate communication with guests.

RSVP Tracking: Hosts can monitor guest responses in real-time, allowing for efficient event planning and management.

In-App Purchases: The platform offers subscription options for enhanced features, providing users with additional customization and functionality.

Leadership Team

Steve Carlton, the founder of Invitd, launched the app in July 2014 after recognizing the effectiveness of text-message invitations during his daughter's birthday party. His vision and leadership have been instrumental in developing Invitd into a widely-used event planning tool.

Competitor Profile

Market Insights and Dynamics

The digital invitation market has experienced significant growth, driven by the increasing demand for convenient and eco-friendly event planning solutions. The proliferation of smartphones and the preference for digital communication have further propelled this trend.

Competitor Analysis

Invitd operates in a competitive landscape with several notable players:

Evite: Offers a wide range of invitation designs and features, including RSVP tracking and event reminders. Evite provides both free and premium options, catering to various user needs.

Punchbowl: Specializes in digital invitations and greeting cards, offering features like video messages, polls, and gift card integration. Punchbowl provides a mix of free and premium services.

Paperless Post: Focuses on elegant digital invitations with customizable designs, supporting both online and physical invitations. Paperless Post offers free and premium options, with advanced features available for a fee.

Strategic Collaborations and Partnerships

In 2019, Invitd collaborated with XpertSolvers to enhance its platform by adding in-app purchase subscription options and a cloud-based bulk SMS feature. This partnership led to a significant increase in the active customer base and revenue, demonstrating the effectiveness of strategic collaborations in driving growth.

Operational Insights

Invitd's strategic focus on text message delivery and real-time RSVP tracking positions it uniquely in the digital invitation market. By offering a user-friendly interface and customizable templates, Invitd provides a compelling alternative to traditional invitation methods. The app's emphasis on direct communication and immediate feedback offers a distinct competitive advantage.

Strategic Opportunities and Future Directions

To maintain and enhance its market position, Invitd could explore the following strategic opportunities:

Feature Expansion: Introducing additional features such as event reminders, guest messaging, and integration with calendar applications could enhance user engagement and satisfaction.

Partnerships: Collaborating with event planning services, venues, and vendors could provide users with a comprehensive event planning experience within the app.

Market Expansion: Targeting corporate events, conferences, and other large-scale gatherings could open new revenue streams and broaden the user base.