INVOKE Company Profile

Background

INVOKE is a business consulting and automation solutions company specializing in intelligent automation and digital transformation. Founded in 2016, the company is headquartered in Atlanta, Georgia, and operates across four global locations. With a team of over 80 certified RPA and intelligent automation practitioners, INVOKE has delivered more than 1,000 process automations.

The company's mission is to provide clients with high-quality services that they would desire for themselves, emphasizing excellence, accountability, passion, positivity, respect, and integrity. INVOKE aims to simplify the adoption of next-generation technologies, including Robotic Process Automation (RPA) and Artificial Intelligence (AI), to transform business processes effectively.

Key Strategic Focus

INVOKE's strategic focus centers on delivering business value and outcome realization through intelligent automation. The company specializes in RPA and cognitive AI technologies, such as machine learning, optical character recognition (OCR), natural language processing (NLP), and predictive analytics. By integrating these technologies, INVOKE targets various industries seeking to enhance operational efficiency and scalability through digital transformation.

Financials and Funding

As of December 2024, INVOKE's estimated annual revenue is $35 million, with approximately 201 employees. The company operates within the IT services and consulting industry, positioning itself as a mid-sized player in the market.

Technological Platform and Innovation

INVOKE distinguishes itself through its proprietary technological platforms and innovative methodologies:

Robotic Process Automation (RPA): Automating repetitive tasks to improve efficiency and accuracy.

Cognitive AI Technologies: Implementing machine learning, OCR, NLP, and predictive analytics to enhance decision-making processes.

These technologies enable INVOKE to offer tailored solutions that address complex business challenges, fostering digital transformation across various sectors.

Leadership Team

INVOKE's executive team comprises seasoned professionals with extensive experience in digital transformation and automation:

Neel Joshi, Co-founder & EVP: Specializes in global and large-scale transformation projects, with experience at companies like Xerox and NGA.

Johnny Ramondino, Co-founder & President: Over 15 years of experience leading digital transformation initiatives at global organizations, committed to delivering maximum value to clients.

Jimmy Patel, SVP, Head of Products & Venture Studio: A thought leader and innovator with over 20 years of experience in developing and launching industry-defining solutions.

Leadership Changes

In December 2019, INVOKE expanded its operations to Belgium and appointed Jarrick Van Camp as the Country Managing Director, reinforcing its leadership team and commitment to growth in the European market.

Competitor Profile

Market Insights and Dynamics

The intelligent automation and digital transformation market is experiencing significant growth, driven by the increasing adoption of RPA and AI technologies across industries. Organizations seek to enhance operational efficiency, reduce costs, and improve customer experiences through automation solutions.

Competitor Analysis

INVOKE operates in a competitive landscape with several notable companies:

Evoke: Estimated revenue of $601 million with 1,717 employees, focusing on tech services.

QuantiTech: A competitor in the tech services industry.

Fleetio: Another competitor in the tech services sector.

These competitors offer similar services, emphasizing the need for INVOKE to continuously innovate and differentiate its offerings.

Strategic Collaborations and Partnerships

INVOKE has established significant partnerships to enhance its market position and innovation capacity:

WonderBotz: A strategic partnership announced in September 2022 to leverage advanced AI tools for business process enhancement.

Rhode Island School of Design (RISD): A partnership formed in January 2025, providing students access to advanced AI-powered creation software, indicating INVOKE's commitment to fostering innovation and education.

Operational Insights

INVOKE's strategic considerations include:

Market Position: As a mid-sized player with $35 million in annual revenue, INVOKE focuses on delivering high-quality, tailored solutions to maintain a competitive edge.

Competitive Advantages: The company's emphasis on integrating RPA with cognitive AI technologies and its commitment to client-centric services distinguish it from competitors.

Strategic Opportunities and Future Directions

INVOKE's strategic roadmap includes:

Expansion into European Markets: The establishment of operations in Belgium signifies a commitment to growth in Europe.

Enhancing Technological Capabilities: Continued investment in AI and automation technologies to offer cutting-edge solutions.

Strengthening Partnerships: Building alliances with educational institutions and technology partners to drive innovation and market reach.

By leveraging its current strengths and focusing on these strategic opportunities, INVOKE aims to solidify its position as a leader in intelligent automation and digital transformation.