Mediabrands Company Research Report
Company Overview
- Name: Mediabrands
- Mission: Mediabrands is a client-first, consulting-led, and community-driven group focused on ensuring client success in the marketplace. Through a portfolio of brands and a culture of collaboration, they offer the necessary media and marketing capabilities for smarter investments and business growth. Mediabrands thrives on a culture of excellence and equity, and upholds brand values and media responsibility.
- Founded: No information is available
- Founders: No information is available
- Key People:
- Daryl Lee - Mediabrands Global CEO
- Harrison Boys - Director, Standards & Investment Product, MAGNA EMEA
- Hermon Ghermay - Mediabrands Global Chief Culture Officer
- Arielle Garcia - Chief Privacy Officer, UM
- Ben Tuff - Chief Product Officer, APAC, UM
- Headquarters: No information is available
- Number of Employees: 18,000 media and marketing specialists
- Revenue: No information is available
- Known For: Mediabrands is known for its best-in-class global media and marketing agencies and its commitment to client growth, diversity, equity, inclusion, media responsibility, sustainability, and privacy and data ethics.
Products
- UM: Provides full-service media and marketing solutions.
- INITIATIVE: Also offers full-service media and marketing solutions.
- MEDIAHUB: Recognized as an award-winning global creative media agency for challenger brands.
- KINESSO: A tech-driven performance agency delivering real intelligence for brand advancement.
- ORION: Specializes in media barter and capital programs.
- MAGNA: Focuses on media marketplace intelligence and negotiation.
- RAPPORT: Offers specialty activation services in Out-of-Home (OOH) media.
- MEDIABRANDS CONTENT STUDIO: Develops original, branded, and performance content.
- IPG MEDIA LAB: Innovates and explores media futures.
Recent Developments
- New Partnerships:
- IPG Mediabrands and HBCU 20x20 Partnership: Aimed at connecting students with careers in media. This initiative includes a Media Immersion Day for HBCU students and recent grads to bridge connections with IPG Mediabrands.
- Partnering with Scope3: Focuses on net-zero media buying to measure, compensate, and reduce emissions from digital advertising.
- Sustainability Initiatives:
- Rapport Beyond Initiative: An eco-friendly signage solution by Rapport that utilizes Titanium Dioxide (TiO2) to purify the air by removing NOx gases, tailored for U.S. clients.
- Diversity, Equity, and Inclusion:
- 'We See You' Campaign: Social media push to attract diverse talent from underrepresented backgrounds.
- Privacy and Data Ethics:
- UM’s Privacy Focus: Established the role of Chief Privacy Officer to address privacy as a business imperative amidst rising global compliance regulations.
No further information is available on new products or additional features added to existing products.
