IRTH Group Company Profile

Background

IRTH Group is a privately held real estate investment platform founded by the AlShamsi family in Dubai. The company is dedicated to creating world-class living experiences through value creation and innovation. Rooted in a legacy spanning over a century, IRTH emphasizes trust, strength, and agility as its core values. The company's mission is to develop properties that set new standards in the region's real estate market, focusing on excellence, trust, and quality.

Key Strategic Focus

IRTH Group specializes in developing branded residences that combine modern urban living with wellness and active lifestyles. The company collaborates with esteemed local and international hospitality brands to enhance its portfolio. Its primary market is Dubai, where it aims to fill the gap in the residential real estate market by offering accessible, high-quality living solutions that balance affordability with premium amenities.

Financials and Funding

As a privately held entity, specific financial details and funding history of IRTH Group are not publicly disclosed. The company focuses on strategic investments and partnerships to fund its projects, ensuring sustainable growth and value creation in the real estate sector.

Pipeline Development

IRTH Group has announced several key projects in Dubai:

Rove Home Downtown Dubai: Announced in 2023, this project is set for completion in 2026.

Rove Home Marasi Drive: Located in Business Bay, this development was announced in 2024.

Rove Home Dubai Marina: Also announced in 2024, this project is situated in the heart of Dubai Marina.

These developments are designed to offer fully furnished studios, one-bedroom, and two-bedroom apartments, emphasizing wellness and active living.

Technological Platform and Innovation

In collaboration with U.S.-based Ori Living, IRTH Group introduced the Ori Cloud Bed Sofa to Dubai, bringing innovative smart living solutions to the region. This partnership reflects IRTH's commitment to integrating cutting-edge technologies and design methodologies to enhance urban living experiences.

Leadership Team

Osman Celiker: Chief Executive Officer

Ogeday Topcular: Chief Financial Officer

Ozhan Kalkan: Head of Operations

Mohammed Atef: Head of Construction

Ayca Celiker: Head of Design

Tarek Bou Ezz: Head of Commercial

Fathi Abdulla: Head of MEP

Arif Moulvi: Head of Interior Design

Nigel Dsouza: Head of HR

Mohamed Nassir: Head of IT

This team brings decades of experience across multiple disciplines, driving IRTH's strategic vision and operational excellence.

Leadership Changes

In 2023, Ogeday Topcular joined IRTH Group as Chief Financial Officer, bringing extensive experience in finance and asset management. Additionally, Ozhan Kalkan was appointed as Head of Operations, contributing over 20 years of expertise in hospitality and real estate.

Competitor Profile

Market Insights and Dynamics

Dubai's real estate market is characterized by rapid growth and a shift towards branded residences that offer a blend of luxury and accessibility. The demand for properties that integrate wellness and active living is increasing, positioning IRTH Group favorably within this evolving landscape.

Competitor Analysis

Key competitors in the branded residences sector include:

Emaar Properties: A leading developer known for iconic projects like Burj Khalifa and various residential communities.

Meraas Holding: A Dubai-based holding company with a diverse portfolio, including residential developments and lifestyle destinations.

DAMAC Properties: Renowned for luxury residential, commercial, and leisure properties across the Middle East.

These competitors focus on high-end developments, while IRTH Group aims to differentiate itself by offering accessible, wellness-oriented living solutions.

Strategic Collaborations and Partnerships

IRTH Group has established significant partnerships to enhance its market position:

Rove Hotels: A collaboration to develop Rove Home branded residences, combining hospitality expertise with residential development.

Ori Living: A partnership to introduce innovative smart living solutions, such as the Ori Cloud Bed Sofa, to the Dubai market.

These collaborations underscore IRTH's commitment to innovation and quality in real estate development.

Operational Insights

IRTH Group's strategic focus on branded residences that emphasize wellness and active living sets it apart from competitors. By targeting a niche market seeking accessible yet high-quality living solutions, IRTH leverages its partnerships and innovative approaches to strengthen its market position.

Strategic Opportunities and Future Directions

Looking ahead, IRTH Group plans to expand its portfolio with over 3,000 branded residences in Dubai over the next five years. The company aims to continue its focus on integrating wellness and smart living solutions, catering to the evolving demands of urban residents. By maintaining its core values of trust, strength, and agility, IRTH is well-positioned to achieve its future objectives in the real estate sector.