Isakson Living Company Profile

Background

Isakson Living is a prominent developer and operator of Continuing Care Retirement Communities (CCRCs) based in Atlanta, Georgia. Founded in 2002 by Andy Isakson, the company is dedicated to creating exceptional, innovative communities that empower seniors to lead independent and fulfilling lives. Isakson Living's mission is to provide a full continuum of care within resort-style environments, ensuring residents have access to comprehensive services as their needs evolve.

Key Strategic Focus

Isakson Living specializes in developing and managing upscale CCRCs that offer a blend of independent living, assisted living, memory care, and skilled nursing services. The company's strategic objectives include:

• Innovative Care Models: Implementing the household model of care, which emphasizes a home-like environment with shared kitchens and living spaces to foster community and personalized care.

• Comprehensive Health Services: Providing a full spectrum of healthcare services on-site, including assisted living, memory care, skilled nursing, and short-term rehabilitation.

• Luxury Amenities: Offering resort-style amenities such as fitness centers, dining venues, art studios, and outdoor recreational areas to enhance residents' quality of life.

• Prime Locations: Developing communities in desirable locations within the Atlanta metropolitan area to attract a discerning clientele seeking proximity to urban conveniences.

Financials and Funding

While specific financial details are not publicly disclosed, Isakson Living has undertaken significant projects with substantial investments. Notably:

• Park Springs Expansion: In 2017, the company secured a $74.4 million loan from SunTrust Bank to fund the construction of a memory care addition and other campus improvements at Park Springs.

• Peachtree Hills Place Development: The company invested in the development of Peachtree Hills Place, a luxury CCRC in Atlanta's Buckhead neighborhood, which opened in 2020.

Pipeline Development

Isakson Living's key developments include:

• Park Springs: Located in Stone Mountain, Georgia, this flagship community spans over 50 acres and offers 398 independent living units, along with assisted living, memory care, and skilled nursing services. The community has undergone expansions to enhance its healthcare offerings.

• Peachtree Hills Place: Opened in 2020, this community in Atlanta's Buckhead neighborhood features 197 units in five four-story buildings and 12 custom-built single-family homes. It offers a full continuum of care, including assisted living, memory care, skilled nursing, and short-term rehabilitation.

Technological Platform and Innovation

Isakson Living distinguishes itself through innovative care models and design methodologies:

• Household Model of Care: This approach creates a home-like environment where small groups of residents share common areas, fostering a sense of community and personalized care.

• Comprehensive Health Services: The company integrates a full spectrum of healthcare services within its communities, ensuring residents have access to necessary care without relocating.

• Luxury Amenities: Isakson Living's communities are designed with high-end amenities, including fitness centers, dining venues, art studios, and outdoor recreational areas, enhancing the overall resident experience.

Leadership Team

• Andy Isakson: Founder and Managing Partner. With a background in commercial real estate, Andy transitioned to seniors housing to create communities that offer comprehensive care and upscale living environments.

• Kevin Isakson: Director of Sales and Marketing. Kevin has been instrumental in the development and marketing of Isakson Living's communities, leveraging his expertise to attract residents and manage community relations.

• Hayden Herrick: Executive Director of The Terraces at Peachtree Hills Place. Hayden oversees daily operations, including management, staffing, and regulatory compliance, ensuring the delivery of high-quality care and services.

Leadership Changes

In July 2024, Hayden Herrick was appointed as the Executive Director of Assisted Living and Memory Care at The Terraces at Peachtree Hills Place. Previously, he served as a human resources generalist and assistant director of rehabilitation within the organization.

Competitor Profile

Market Insights and Dynamics

The senior living industry is experiencing significant growth due to the aging Baby Boomer population. Demand for CCRCs that offer a continuum of care within luxury settings is increasing, particularly in metropolitan areas like Atlanta.

Competitor Analysis

Key competitors in the Atlanta area include:

• Lenbrook: A CCRC offering independent living, assisted living, and skilled nursing services in a luxury setting.

• Canterbury Court: Provides a range of senior living options with a focus on community engagement and comprehensive care.

• St. Anne's Terrace: Offers independent living with access to various amenities and services tailored for seniors.

Strategic Collaborations and Partnerships

Isakson Living collaborates with various stakeholders to enhance its offerings:

• Healthcare Partnerships: Engages with medical professionals and organizations to provide comprehensive on-site healthcare services.

• Community Engagement: Works with local communities to integrate its developments seamlessly and contribute positively to the surrounding areas.

Operational Insights

Isakson Living's strategic considerations include:

• Market Positioning: Focusing on luxury CCRCs in prime locations to attract a discerning clientele.

• Innovative Care Models: Implementing the household model to differentiate its communities and enhance resident satisfaction.

• Comprehensive Services: Offering a full continuum of care to meet residents' evolving needs within the same community.

Strategic Opportunities and Future Directions

Isakson Living aims to:

• Expand Offerings: Continue developing upscale CCRCs in desirable locations to meet growing demand.

• Enhance Care Models: Further refine the household model and integrate innovative care practices.

• Strengthen Community Ties: Build partnerships with local organizations to enhance community integration and resident engagement.

Contact Information

For more information about Isakson Living and its communities, please visit their official website or LinkedIn profile.