Iseepr Company Profile

Background

Overview

Iseepr is an award-winning specialist public relations (PR) agency founded in 2005, headquartered in Leeds, United Kingdom. The agency specializes in providing strategic communications services to global B2B technology organizations, focusing on sectors such as fintech, payments, digital security, and standardization. Iseepr's mission is to be the strategic communications partner of choice for these organizations, delivering impactful work that fosters long-lasting client relationships and referrals.

Mission and Vision

Iseepr's mission is to champion technology transformation by delivering award-winning work that results in long-lasting client relationships and referrals. Their vision is to be the strategic communications partner of choice for global B2B technology organizations in the fintech, payments, digital security, and standardization sectors.

Industry Significance

Operating in the competitive PR industry, Iseepr has established itself as a leading UK technology PR agency. The agency's expertise in complex B2B technology sectors has enabled it to build a strong portfolio of clients, including EMVCo, Fingerprints, GlobalPlatform, Trusted Connectivity Alliance, and Visa International.

Key Strategic Focus

Core Objectives

Iseepr aims to retain and grow a specialist portfolio of international technology clients through word-of-mouth referrals, develop a team of talented and passionate individuals, and support causes that enhance lives through tech transformation.

Areas of Specialization

The agency specializes in sectors such as fintech, payments, digital security, and standardization, providing strategic communications services tailored to these industries.

Key Technologies Utilized

While specific technologies are not detailed, Iseepr employs advanced PR tools and platforms to deliver effective communication strategies for its clients.

Primary Markets Targeted

Iseepr serves global B2B technology organizations, with a focus on markets in Europe, North America, and the Asia-Pacific region.

Financials and Funding

Funding History

As a privately held company, Iseepr has not publicly disclosed detailed funding history or financials.

Recent Funding Rounds

Specific details regarding recent funding rounds are not publicly available.

Notable Investors

Information about notable investors is not publicly disclosed.

Utilization of Capital

The agency focuses on strategic growth, client acquisition, and enhancing service offerings to maintain its competitive edge in the PR industry.

Pipeline Development

Key Pipeline Candidates

Iseepr continues to expand its client base by securing new global technology clients through referrals, without engaging in traditional pitching processes.

Stages of Development

The agency is in a growth phase, focusing on expanding its portfolio and enhancing service delivery.

Target Conditions

Iseepr targets complex B2B technology sectors, including fintech, payments, digital security, and standardization.

Anticipated Milestones

The agency aims to achieve continued growth, client retention, and industry recognition through its strategic initiatives.

Technological Platform and Innovation

Proprietary Technologies

Iseepr utilizes advanced PR tools and platforms to deliver effective communication strategies, though specific proprietary technologies are not detailed.

Significant Scientific Methods

The agency employs data-driven approaches and analytics to measure the impact of its PR campaigns, ensuring alignment with client objectives.

Leadership Team

Executive Profiles

Lee’ann Kaufman: Chief Executive Officer (CEO)

Professional Background: Lee’ann has been with Iseepr since its inception in 2005, leading the agency through various growth phases.
Contributions: Under her leadership, Iseepr has expanded its client base and service offerings, establishing itself as a leading UK technology PR agency.

Sarah Jones: Chief Operating Officer (COO)

Professional Background: Sarah joined Iseepr in 2010 and has held various senior roles within the agency.
Contributions: As COO, she oversees the agency's operations, ensuring efficient service delivery and client satisfaction.

Paul Rogers: Knowledge Director

Professional Background: Paul has been with Iseepr since 2012, bringing expertise in strategic communications.
Contributions: He leads the agency's knowledge management initiatives, ensuring the team stays informed about industry trends and best practices.

Rob Peryer: Innovation Director

Professional Background: Rob joined Iseepr in 2015, focusing on service expansion and innovation.
Contributions: He explores new service offerings and technological advancements to enhance the agency's capabilities.

Competitor Profile

Market Insights and Dynamics

The PR industry, particularly within the B2B technology sector, is highly competitive, with numerous agencies vying for market share. Iseepr differentiates itself through its specialized focus and long-term client relationships.

Competitor Analysis

Aspectus Group: A B2B technology PR agency offering services across various sectors.

Ziggy: A growth marketing agency specializing in B2B technology sectors.

Strategic Collaborations and Partnerships

Iseepr has established long-term relationships with clients such as EMVCo, Fingerprints, GlobalPlatform, Trusted Connectivity Alliance, and Visa International, contributing to its industry reputation and growth.

Operational Insights

Iseepr's focus on specialized sectors and long-term client relationships provides a competitive advantage, enabling the agency to deliver tailored and effective PR strategies.

Strategic Opportunities and Future Directions

Strategic Roadmap

Iseepr aims to continue its growth trajectory by expanding its client base through referrals, enhancing service offerings, and investing in employee development.

Future Business Directions

The agency plans to explore new markets and sectors, leveraging its expertise to offer strategic communications services to a broader range of clients.

Opportunities for Expansion

Iseepr is exploring opportunities to expand its presence in North America and the Asia-Pacific region, building on its existing client relationships and industry expertise.

Positioning for Future Objectives

By maintaining a focus on specialized sectors and fostering long-term client relationships, Iseepr is well-positioned to achieve its future objectives and continue its growth in the PR industry.