iSpot.tv Company Research Report

Company Overview

• Name: iSpot.tv

• Mission: To unify ad measurement across creative, audience, and outcomes to drive optimal video advertising performance for customers.

• Founded: 2012

• Founder: Sean Muller

• Key People:

• Sean Muller, Chief Executive Officer

• Matt Nelson, Chief Financial Officer

• Cassandra Arora, Chief Revenue Officer

• Nipun Dureja, Chief Technology Officer

• Nick Aluia, Chief Product Officer

• Janine Sollazzo, Chief People Officer

• Headquarters: Bellevue, Washington

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: iSpot.tv is known for being an industry leader in TV ad measurement and attribution, providing real-time data and analytics to measure the performance of television and streaming advertisements.

Products

Overview

iSpot.tv offers a suite of products designed to measure the effectiveness of TV and streaming advertisements across multiple platforms.

Product Line

1. Creative Assessment

• Description: This product assesses the creative impact of video ads on any screen, providing insights into engagement, emotional impact, and effectiveness.

• Key Features:

• Quantitative metrics for pre-testing and measuring brand impact.

• Detailed qualitative insights on viewer responses.

• Benchmarking with a database of over 100,000 creatives.

2. Media Measurement

• Description: Offers real-time, cross-platform media measurement for TV ads.

• Key Features:

• Granular tracking of ad and impression delivery.

• Monitoring creative resonance and effectiveness.

• Competitive benchmarking against industry norms.

3. TV Attribution

• Description: Links TV ads directly to business outcomes like website visits, store traffic, and sales.

• Key Features:

• Real-time ROAS tracking.

• Outcome-based attribution with detailed analytics.

• Integrative capability with client sales data for increased accuracy.

4. Advanced Analytics

• Description: Provides sophisticated data analytics for planning, buying, and attribution of TV ad investments.

• Key Features:

• Audience-based media recommendations.

• Integration with customer-data segments for targeted advertising.

• Predictive analytics to optimize media plans.

Recent Developments

• Accreditation Achievements: iSpot.tv achieved the first-ever Media Rating Council (MRC) accreditation for National TV Ad Occurrence Reporting in September 2023, confirming the accuracy and reliability of its data.

• Certification: In August 2024, iSpot.tv earned certification from the U.S. Joint Industry Committee as a reliable national TV currency, making it the only provider validated for transactions across all demographic and household classifications.

• Partnerships: Formed a partnership with Roku to enhance audience measurement capabilities for streaming platforms. Expanded focus on measuring TV ROI for brands like Amica.

• Product Innovation: Launch of the Data Connect platform optimized to measure both linear and streaming TV together.

Conclusion

iSpot.tv has established itself as a pioneer in the ad measurement space, providing end-to-end solutions that allow advertisers to measure the real-time impact of their television and streaming advertisements with unprecedented accuracy and speed. The company's ongoing enhancements and industry recognitions cement its role as a leader in providing actionable insights for optimizing ad spend and maximizing returns.