ITN Networks Market Research Report

Company Overview

Name, Mission of the Company

• Name: ITN Networks

• Mission: To elevate the value and accessibility of video advertising media through best-in-class innovation, technology, and talent developed with an entrepreneurial spirit.

Founding Information

• Founded: 1983

• Founders: No information is available

Key People

• CEO: Todd Watson

Headquarters

• Location: 747 Third Ave, New York, New York 10017, USA

Number of Employees

• Number of Employees: 201-500 employees

Company Revenue

• Revenue: No information is available

Recognition

• Known For:

• Comprehensive leader in automated intelligence technology for local TV and streaming aggregation

• Pioneering the "Unwired" Network concept for broadcast television

Products

Product Offerings

• Description: A fully managed-service technology solution providing aggregated local commercial inventory to national advertisers.

• Key Features:

• Nielsen National People Meter Audience Measurement

• National "C3" Ratings: Commercial Audience + 3 Days DVR Playback

• Exact Commercial Break Ratings

• Third-Party Electronically Encoded & Verified Commercial Clearances

• Guaranteed Audience Delivery with Cashback as required

• Dual Audience Guarantees: Primary Buying Demo + Secondary Target

• Description: The first end-to-end local TV marketplace platform designed to maximize the value and operational efficiency of the local TV advertising marketplace.

• Key Features:

• Comprehensive managed-service technology solution

• Automated buying, selling, and stewardship process for local inventory

• Advanced audience projection algorithms for accurate estimates

• In-flight schedule management and re-optimization

• End-to-end execution of local TV campaigns

• Data-driven optimizations with client-specific market insights

• Description: Provides aggregation and distribution of local TV news and streaming for national impact.

• Key Features:

• Custom Concentrations in Specific News Dayparts (Early Morning, Noon, Evening, Prime, Late)

• OTT Extensions, Advanced Targeting, and Verified Metrics

• Streaming Local News predominately during Daytime Hours

• Description: Provides national cable network commercials.

• Key Features:

• Fully customizable packages for entertainment, news, lifestyle, sports, and Hispanic networks

• Primary and secondary demographic targeting

• 100% third-party verified audience posting

Recent Developments

Recent Developments in the Company

• Transformations in Data and Technology: ITN has been at the forefront of revolutions in data, technology, and automation, focusing on continuous improvement of their proprietary business systems.

New Products and Features

• Introduction of ProVantageX: A new enterprising technology combined with expert managed services to reform local television marketplace processes.

• Introduction of National Consumer Target Networks: Enhanced targeting with Nielsen NAD Demographics, Catalina Solutions, and First-Party Data.

New Partnerships

• Established Strong Partnerships with Top Marketers and Their Agencies: Secured collaborative ventures to leverage technological advancements and market reach.

No information is available for:

• Founders

• Detailed Revenue Information

• Additional Key People