ITP Media Group Company Profile

Background

Founded in 1987, ITP Media Group is a leading media company headquartered in Dubai, United Arab Emirates. With a diverse portfolio exceeding 80 brands, the company delivers content across digital, print, events, awards, video, and social media platforms. ITP Media Group's mission is to provide high-quality, engaging content that resonates with a global audience, while its vision focuses on continuous innovation and adaptation to the evolving media landscape. The company holds significant influence in the Middle East and North Africa (MENA) region, catering to various sectors including business, consumer, technology, and lifestyle.

Key Strategic Focus

ITP Media Group's strategic focus encompasses:

Content Diversification: Offering a wide range of media products, including magazines, websites, events, and social media content, to cater to diverse audience interests.

Digital Transformation: Emphasizing digital platforms to enhance content delivery and audience engagement.

Regional Expansion: Establishing a presence in key markets such as Saudi Arabia and India to tap into new audiences and business opportunities.

Strategic Partnerships: Collaborating with renowned brands like Dazed Media and Gault&Millau to enhance content offerings and market reach.

Financials and Funding

As of April 2025, ITP Media Group's annual revenue is estimated between $100 million and $200 million. The company employs approximately 568 individuals across six continents, including Asia, Europe, and North America.

Pipeline Development

ITP Media Group continually expands its portfolio and market presence through:

New Brand Launches: Introducing publications like Dazed MENA, a youth-focused fashion and culture magazine, to cater to emerging market segments.

Geographical Expansion: Launching bi-lingual editions of leading brands such as Esquire and Harper’s Bazaar in Saudi Arabia, marking the debut of these international luxury fashion and lifestyle magazines in the country.

Technological Platform and Innovation

ITP Media Group leverages advanced technologies to enhance content creation and distribution:

Proprietary Technologies: Utilizing platforms like ITP Live, a full-service social media and influencer marketing agency, to extend digital reach and engagement.

Scientific Methodologies: Employing data analytics and audience insights to tailor content strategies and optimize performance across various channels.

Leadership Team

The leadership team at ITP Media Group includes:

Ali Akawi: Chief Executive Officer, overseeing the company's strategic direction and operations.

Andrew Neil: Chairman, providing guidance and leadership based on extensive experience in media and broadcasting.

Leadership Changes

Recent significant appointments within the company's leadership include:

Thembalethu Zulu: Appointed as the new editor of Caterer Middle East in February 2023.

Louise Charlesworth: Appointed as Editor-in-Chief of Time Out Dubai in November 2021.

Competitor Profile

Market Insights and Dynamics

The MENA media industry is characterized by rapid digital transformation, increasing demand for localized content, and a competitive landscape with numerous players vying for audience attention.

Competitor Analysis

Key competitors include:

Motivate Publishing: Established in 1979, offering a range of publications and media services in the region.

Bentham Science: Founded in 1992, focusing on scientific, technical, and medical literature.

CPI Media Group: Established in 1991, providing a variety of consumer and business publications.

Strategic Collaborations and Partnerships

ITP Media Group has engaged in significant collaborations to enhance its market position:

Dazed Media Partnership: Launched Dazed MENA, a youth-focused fashion and culture magazine, in November 2024.

Gault&Millau UAE Launch: Introduced the renowned fine-dining critique brand to the UAE market in January 2022.

Operational Insights

ITP Media Group's strategic considerations include:

Market Position: Maintaining a leading role in the MENA media landscape through diversified content and platforms.

Competitive Advantages: Leveraging a robust portfolio of international and regional brands, extensive digital reach, and strategic partnerships to differentiate from competitors.