IUGO Mobile Entertainment
Website: [iugome.com](https://iugome.com)
Industry: Mobile Game Development
Location: Vancouver, British Columbia, Canada
Company Size: 51-200 employees
Founded: 2003
Acquired by: Embracer Group in November 2020
Company Overview
IUGO Mobile Entertainment is a leader in mobile game development, notably within the free-to-play (FTP) segment on iOS and Android platforms. Established in 2003 by Hong-Yee Wong, the company operates from Vancouver, Canada—a prominent hub for the gaming industry. Known for creating engaging and successful mobile games with global acclaim, IUGO has solidified its reputation in the competitive gaming landscape.
Key Personnel
- Hong-Yee Wong: Founder & President, with over two decades of experience in gaming, focusing on premium mobile entertainment.
- YK Hun: CEO, steering IUGO's strategic direction in the mobile gaming arena.
- Daryl Fontaine: Vice President of Engineering, driving technological advances in game development.
Notable Achievements
IUGO's game development prowess is highlighted by internationally recognized titles such as:
- The Walking Dead: Road to Survival: A collaboration leading to over 45 million installs and accolades as one of Google's 'Best Games of 2016'.
- Middle-Earth: Shadow of War and Knights & Dragons: Developed in partnership with prestigious IP licensors, showcasing IUGO's ability to collaborate effectively on high-profile projects.
Strategic Developments
The 2020 acquisition by Embracer Group, through DECA Games, marks a pivotal expansion for IUGO in the FTP segment. The deal involves a blend of cash and stock, with performance-driven incentives extending until 2030, paving the way for future business scaling and operational synergy within Embracer's ecosystem.
Current and Future Projects
IUGO continues to innovate, focusing on both original IPs and collaborations with external publishers. The synergy with Embracer allows for resource expansion, bolstering IUGO's capacity for new offerings and B2B opportunities.
Market Position
With expertise concentrated in mobile gaming and a dedicated team of 86 developers, IUGO enhances Embracer Group’s strategic footprint in Canada, reinforcing the potential for growth in the dynamic Vancouver game development market.
Contact Information:
- Hong-Yee Wong: hy@iugome.com
- Postal Address: 200-5000 Kingsway, Burnaby, British Columbia V5H
For further company insights and updates, visit their [Careers](https://iugome.com/careers/) and [Our Story](https://iugome.com/our-story/) pages.
Competitor Profiling for IUGO Mobile Entertainment
Overview
IUGO Mobile Entertainment operates as an influential entity in mobile game design, development, and deployment. With an employee base around 55 and approximate annual revenues of $10 million, it competes with various notable industry players.
Key Competitors
1. WildTangent
- Location: Redmond, WA
- Industry: Software Development
- Revenue: Approximately $13 million with 29 employees
- Key Operations: Focuses on app distribution and monetization, serving clients like AT&T and Samsung. Financial capabilities affirmed by raising $80.5 million through multiple funding rounds.
2. FreshPlanet
- Location: New York, NY
- Industry: Technology, Information, and Internet
- Employees: 11-50
- Key Product: Creator of SongPop, a leading music trivia game. Became a part of Gameloft/Vivendi in 2018.
3. Plarium
- Headquarters: Herzliya, Israel
- Employees: Over 1300 globally
- Product Range: Known for RAID: Shadow Legends and Vikings: War of Clans, catering to various gamer preferences. Became a part of Aristocrat Leisure in 2017.
4. Octro Inc.
- Locations: Primarily India, with additional offices worldwide, including the US, UK, Canada, and Australia
- Key Offerings: Specializes in digital formats of traditional Indian card games.
5. Sarbakan
- Foundation Year: 1998
- Location: Québec, Canada
- Industry Focus: Renowned for seasoned expertise in game development, providing a breadth of creative and customized gaming solutions.
Competitive Landscape
The competitive arena for IUGO is diverse, with competitors from different regions and varying sizes, from smaller firms like FreshPlanet to larger organizations such as Plarium. These entities contribute unique attributes—be it financial strength, innovative products, or cultural niches—affecting competitive dynamics within the mobile gaming sector.
