ivygo Company Profile

Background

ivygo is an Australian peer-to-peer electric vehicle (EV) charging network founded by Julie Perrissel and Sumit Gole. The company's mission is to make EV charging accessible, affordable, and financially rewarding for all, thereby empowering communities to drive towards a net-zero future. By facilitating the sharing of private EV chargers, ivygo addresses the challenges of limited public charging infrastructure and promotes sustainable transportation solutions.

Key Strategic Focus

ivygo's strategic focus centers on creating a decentralized, community-driven EV charging network. The platform enables homeowners and businesses to list their private chargers, allowing EV drivers to find and book charging sessions conveniently. This model not only increases charger accessibility but also provides hosts with a passive income stream. Initially launched in Sydney, ivygo plans to expand to other Australian capital cities and beyond from mid-2025.

Financials and Funding

As of June 2025, specific details regarding ivygo's funding history, total funds raised, and notable investors have not been publicly disclosed. The company generates revenue by taking a small percentage fee on each charging transaction, split between the guest and the host.

Pipeline Development

ivygo has been actively developing and expanding its platform:

• December 2024: The ivygo app was launched on both Android and iOS platforms, marking the transition from concept to a fully operational service.

• June 2025: The company introduced "Charge 2515," a pilot initiative aimed at building a connected, local EV charging network in the 2515 region, encompassing Thirroul and surrounding areas.

Technological Platform and Innovation

ivygo's platform is built on a user-centric mobile application that facilitates seamless interactions between EV drivers and charger hosts. Key technological features include:

• Secure Payment Processing: Utilizing Stripe for secure transactions, ensuring financial data protection.

• Identity Verification: Implementing robust identity checks to maintain a trusted community network.

• Flexible Scheduling: Allowing hosts to set availability and pricing, while enabling guests to book charging sessions in advance.

Leadership Team

• Julie Perrissel: Founder and CEO. Julie conceived the idea for ivygo based on her personal experiences with EV charging challenges and leads the company's strategic vision.

• Sumit Gole: Co-Founder and CTO. Sumit brings technical expertise to the development and implementation of the ivygo platform.

• Francesca Funayama: Community Manager. Francesca focuses on building and nurturing the ivygo user community.

• Emiliano González: Software Engineer. Emiliano contributes to the technical development and maintenance of the platform.

Leadership Changes

As of June 2025, there have been no significant changes or appointments within ivygo's leadership team.

Competitor Profile

Market Insights and Dynamics

The Australian EV charging station market is projected to grow at a compound annual growth rate (CAGR) of 31%, reaching approximately USD 650 million by 2027. This growth is driven by increasing EV adoption and the need for accessible charging infrastructure.

Competitor Analysis

While ivygo's peer-to-peer model is relatively unique in Australia, it faces competition from traditional public charging networks and emerging community-based solutions. Key competitors include:

• Zap-Home, JustCharge, and Bookmycharge: UK-based services that have inspired similar models, indicating potential market interest and viability.

• Alchemy Charge: An Australian startup offering solutions to convert ordinary power outlets into smart EV chargers, targeting apartment dwellers and those without private charging options.

Strategic Collaborations and Partnerships

ivygo has established significant partnerships to enhance its service offerings:

• Uniden: In May 2025, ivygo collaborated with Uniden to integrate surveillance cameras and dash cams into the charging network, enhancing safety and security for both hosts and guests.

• Australian Restaurants & Cafés Association (ARCA): In June 2025, ivygo partnered with ARCA to unlock new revenue streams and attract more customers for Australian restaurants and cafés by integrating EV charging solutions.

Operational Insights

ivygo's peer-to-peer model offers distinct competitive advantages:

• Scalability: Leveraging existing private chargers allows for rapid network expansion without significant infrastructure investment.

• Community Engagement: Fostering a trusted community network enhances user loyalty and promotes sustainable practices.

• Flexibility: Hosts have control over pricing and availability, catering to diverse user needs and preferences.

Strategic Opportunities and Future Directions

ivygo's strategic roadmap includes:

• National Expansion: Building on the success in Sydney, ivygo plans to extend its network to other Australian cities and regions, aiming to become the largest EV charging network in the country.

• Technological Enhancements: Continuing to improve the platform's features, including user experience, security measures, and integration with emerging technologies.

• Partnership Development: Establishing further collaborations with industry stakeholders to enhance service offerings and market reach.

Contact Information

• Website: ivygo.com.au

• Email: [email protected]

• Social Media:

• Facebook: facebook.com/ivygo

• Twitter: twitter.com/ivygo

• LinkedIn: linkedin.com/company/ivygo

ivygo continues to innovate and expand its services, contributing significantly to the growth and accessibility of EV charging infrastructure in Australia.