Market Research Report: IZIPIZI
Company Overview
Founded in Paris in 2010 by childhood friends Charles Brun, Xavier Aguera, and Quentin Couturier, IZIPIZI has emerged as a prominent eyewear brand known for its innovative designs, accessibility, and commitment to sustainability. The company's mission is to bring smiles to as many people as possible by creating affordable eyewear that respects the planet and protects eyes at every moment of life.
Product Portfolio
IZIPIZI offers a diverse range of eyewear products catering to various needs:
- Reading Glasses: Stylish solutions for presbyopia.
- Sunglasses: Fashionable designs providing UV protection.
- Screen Glasses: Blue light filtering glasses for screen users.
- Children's Glasses: Protective eyewear for different age groups.
- Sports Glasses: Designed for outdoor activities.
The company continually expands its offerings, introducing collections like the retro-sporty "Stadium" line and engaging in collaborations with brands such as Bonpoint, Moleskine, and Engineered Garments.
Market Presence
IZIPIZI has established a significant global footprint:
- Retail Network: Over 7,500 points of sale across nearly 90 countries, including partnerships with renowned retailers like Selfridges in London, Isetan in Tokyo, and MoMA Design Store in New York.
- E-commerce Performance: In December 2024, the company's online store, izipizi.com, generated approximately $1.2 million in revenue from 280,340 sessions, with a conversion rate between 4.0% and 4.5%, and an average order value of $100 to $125.
- Travel Retail: IZIPIZI has expanded into travel retail, securing inflight listings with airlines such as Air France and Iberia, and partnerships with MSC Cruises in Europe and the USA.
Sustainability Initiatives
Sustainability is a core focus for IZIPIZI:
- Carbon Footprint Reduction: The company has reduced the carbon footprint of its glasses by 47% over four years, aiming for a 50% reduction by 2023.
- Bio-based Materials: As of 2023, 48% of products are produced from bio-based materials, with a goal of reaching 100% by 2025.
- B Corp Certification: In July 2023, IZIPIZI achieved B Corp certification, reflecting its commitment to social and environmental performance.
Strategic Developments
To bolster its presence in North America, IZIPIZI appointed Jonathan Crespo as its first Chief Executive Officer for the region in August 2024. Crespo, formerly with Oliver Peoples, is tasked with leading the newly formed U.S. subsidiary and managing all aspects of the business.
Competitive Landscape
IZIPIZI operates in a competitive eyewear market alongside brands like Ray-Ban. While Ray-Ban reported significantly higher revenues, IZIPIZI's higher conversion rates and average order values indicate strong customer engagement and effective marketing strategies.
