Company Research Report: Jack Morton Worldwide
Company Overview
- Name: Jack Morton Worldwide
- Mission: Jack Morton exists to reimagine what brand experience can be. They aim to inspire the world to experience better by delivering brand experiences that are intimate, powerful, purposeful, and memorable.
- Founded: The company was founded in 1939.
- Founders: No specific founders mentioned.
- Key People:
- Craig Millon, CEO
- Natalie Ackerman, Chief People Officer
- Patrick Bennett, Chief Creative Officer
- Julian Pullan, Vice Chairman
- Sharon Crichton, Chief Operating Officer
- Martyn Clarkson, EVP, Global Head of Strategy
- Josh McCall, Chairman Emeritus
- John Howard, President, Detroit
- Mike Kunheim, President, EMEA + Asia
- Headquarters: No specific headquarters mentioned; however, they have multiple offices across several regions including the Americas, EMEA, and APAC.
- Number of Employees: Not explicitly stated.
- Revenue of the Company: No revenue information available.
- Known For: Jack Morton is known for their innovative experiential marketing strategies and their ability to engage audiences through brand experiences.
Products and Services
- Products/Services Offered:
- Brand Acts
- Event Marketing
- Employee Experience
- Integrated Marketing
- Sponsorship Activation
- Digital Experience
- Experience Content
- Broadcast Design
- Trade Show Displays and Experiences
- High-Level Description & Key Features:
- Brand Acts: These are actions taken by brands to enhance their image and client engagement through unique brand experiences.
- Event Marketing: The creation and management of events where brands can interact directly with their target audiences.
- Employee Experience: Strategies to engage and motivate a company's workforce through experiential tactics.
- Integrated Marketing: A cohesive approach that combines multiple marketing strategies to create consistent brand messaging across all channels.
- Sponsorship Activation: Engaging activities that enable brands to leverage sponsorship deals effectively.
- Digital Experience: Encompasses online interactions and the creation of digital content that enhances brand engagement.
- Experience Content: Content created specifically for interactive and engaging experiences.
- Broadcast Design: Designing sets and spaces for television broadcasts and other broadcast media.
- Trade Show Displays and Experiences: Innovative and strategic use of display techniques to enhance presence at trade shows.
Recent Developments
- Recent Developments:
- Adweek named Jack Morton as the 2023 Experiential Agency of the Year.
- The agency has earned numerous awards and accolades, including 107 major creative awards in 2022 and an impressive 133 global awards over the course of 18 months.
- They have seen increased diversity in their workforce, with notable improvements in leadership diversity.
- New Products Launched: No specific new products mentioned, but numerous new projects and integrations with existing offerings, such as experience-focused integrations with high-profile events like the US Open and the FIFA World Cup.
- New Features Added to Existing Products: No details provided.
- Partnerships: Recent collaborations include working with Cadillac to establish its vision for an all-electric future, and a partnership with the US Open. The Desperados’ “Rave to Save” campaign also highlights creative collaboration.
Conclusion
Jack Morton Worldwide is a leading global brand experience agency with a solid history of innovation and achievement in experiential marketing. Their commitment to creating more sustainable, inclusive, and effective brand experiences places them as a crucial player in the marketing industry. While they continue to redefine brand experiences, their notable leadership and diverse workforce emphasize their dedication to spreading impactful experiences across the globe.
