Jack Stack Barbecue, officially known as Fiorella's Jack Stack Barbecue, is a renowned chain of barbecue restaurants based in the Kansas City metropolitan area. Established in 1957 by Russ Fiorella, the brand has grown from a modest storefront to a celebrated name in the barbecue industry.
Company Overview
- Founding and Growth: Russ Fiorella opened the original Smokestack Barbecue in 1957. In 1974, his son, Jack Fiorella, launched a separate venture in Martin City, which eventually rebranded as Fiorella's Jack Stack Barbecue. The company has since expanded to six locations across the Kansas City area, including Martin City, Overland Park, Freight House, Country Club Plaza, Lee's Summit, and Lenexa.
- Menu and Offerings: Jack Stack Barbecue is distinguished by its extensive menu, featuring hickory-smoked meats such as pork spare ribs, beef brisket, and burnt ends. Signature side dishes include Hickory Pit Beans and Cheesy Corn Bake. The company also offers catering services and ships its products nationwide.
Industry Analysis
- Market Size and Growth: As of 2024, the U.S. barbecue restaurant industry is valued at approximately $4.9 billion, with around 15,450 establishments. The industry has experienced a compound annual growth rate (CAGR) of 1.5% over the past five years.
- Consumer Demographics: Households earning between $70,000 and $150,000 constitute the largest customer segment for barbecue restaurants. This demographic's disposable income supports frequent dining out, benefiting establishments like Jack Stack Barbecue.
- Competitive Landscape: The barbecue restaurant sector is highly competitive, with numerous local and national players. Jack Stack Barbecue differentiates itself through its upscale dining experience, diverse menu, and strong brand reputation.
Recent Developments
- Expansion: In September 2021, Jack Stack Barbecue opened its sixth location in Lenexa, Kansas. This new restaurant features the largest patio among its locations and an expanded carryout area, enhancing customer convenience.
- Marketing Initiatives: The company has engaged in strategic partnerships to boost brand visibility. In October 2021, Jack Stack Barbecue became the presenting sponsor for the Kansas City Pioneers, an esports organization. This collaboration includes co-branded content and fan engagement activities.
- Community Engagement: Emphasizing its Kansas City roots, Jack Stack Barbecue has partnered with local college athletes for its "be remarkable" campaign. In October 2021, the company announced partnerships with quarterbacks Skylar Thompson (Kansas State) and Connor Bazelak (Missouri), involving sponsored social media content and in-person appearances.
