Jaggers Restaurant Company Profile

Background

Jaggers is a fast-casual restaurant chain specializing in freshly prepared burgers, hand-breaded chicken tenders, sandwiches, fresh salads, and hand-spun milkshakes. Founded in 2014 by Kent Taylor, the late founder of Texas Roadhouse, Jaggers was envisioned as a place offering superior burgers compared to Five Guys and chicken tenders and sandwiches competing with Raising Cane’s and Chick-fil-A. The brand emphasizes fresh, authentic, scratch-made food, with all items prepared only after an order is received, ensuring each dish is made-to-order.

Key Strategic Focus

Jaggers focuses on delivering high-quality, freshly prepared meals in a fast-casual setting. The menu emphasizes:

Burgers: Crafted with premium beef and fresh toppings.

Chicken Tenders and Sandwiches: Hand-breaded and made to order.

Salads: Freshly chopped and tossed upon order, accompanied by scratch-made dressings.

Milkshakes: Hand-spun with various flavors.

The brand targets markets seeking quick-service dining without compromising on food quality. Each location is designed to include drive-thru facilities to cater to on-the-go customers.

Financials and Funding

As a subsidiary of Texas Roadhouse Inc., Jaggers benefits from the financial backing and operational expertise of its parent company. In 2023, Jaggers reported systemwide sales of $26 million, marking an 80% year-over-year increase. The brand expanded from five to ten locations during the same period. In September 2021, Texas Roadhouse signed its first franchise development agreement for Jaggers with The Saxton Group, a prominent McAlister’s Deli franchisee, to develop 10 units in east and central Texas and Tulsa, Oklahoma.

Pipeline Development

Jaggers has been on a growth trajectory, with plans to open additional locations in 2024. The expansion includes both company-owned and franchised units, with a focus on entering new markets and increasing brand presence. In 2024, Jaggers announced the opening of its first international location in South Korea, marking the brand's entry into the global fast-casual market.

Technological Platform and Innovation

Jaggers leverages technology to enhance customer experience and operational efficiency. Notable initiatives include:

Mobile App and Loyalty Program: Launched in 2022, the app offers order placement, rewards tracking, and personalized promotions.

Leadership Team

Jaggers operates under the leadership of Texas Roadhouse Inc., with Jerry Morgan serving as CEO and President. The brand's development and expansion are overseen by the Texas Roadhouse executive team, which includes individuals with deep industry knowledge and operational experience.

Market Insights and Competitor Analysis

The fast-casual dining sector has experienced significant growth, with consumers seeking higher-quality food in a quick-service environment. Jaggers competes with brands like Five Guys, Chick-fil-A, and Raising Cane's, each offering unique value propositions in the market.

Five Guys: Known for customizable burgers and fresh ingredients.

Chick-fil-A: Specializes in chicken sandwiches and exceptional customer service.

Raising Cane's: Focuses on chicken tenders with a limited menu approach.

Jaggers differentiates itself by offering a diverse menu that combines elements from these competitors, aiming to provide a comprehensive dining experience.

Strategic Collaborations and Partnerships

In 2021, Jaggers signed its first franchise development agreement with The Saxton Group, a prominent McAlister’s Deli franchisee. This partnership aims to open 10 Jaggers locations in east and central Texas and Tulsa, Oklahoma, marking a significant step in the brand's expansion strategy.

Operational Insights

Jaggers emphasizes operational excellence through:

Quality Control: Maintaining high standards for food preparation and ingredient sourcing.

Customer Experience: Focusing on efficient service, particularly in drive-thru operations.

Market Positioning: Strategically selecting locations to maximize market penetration and brand visibility.

Strategic Opportunities and Future Directions

Jaggers plans to continue its expansion through both company-owned and franchised locations, targeting new markets domestically and internationally. The brand's focus on quality, efficiency, and customer satisfaction positions it well for sustained growth in the fast-casual dining sector.