Jago Coffee Company Profile

Background

Mission: To empower micro-entrepreneurs by equipping them with re-modernized side street carts and digital tools, enabling them to serve great products to their customers with speed and ease.

Vision: To revitalize neighborhood commerce by modernizing side street vendors.

Founded in June 2020, Jago Coffee is an Indonesian startup that operates a fleet of fully electric mobile coffee carts, known as "cafés on wheels," primarily serving the Jakarta area. The company aims to make high-quality, locally sourced Indonesian coffee accessible and affordable to a broader audience, particularly targeting the lower and middle-class segments. By leveraging mobile technology and electric vehicles, Jago Coffee brings freshly brewed coffee directly to consumers, eliminating the need for traditional brick-and-mortar cafés.

Key Strategic Focus

Jago Coffee's strategic objectives include:

• Fleet Expansion: Scaling its electric mobile coffee cart fleet to 10,000 units by the end of 2026, with plans to expand from Jakarta to other major Indonesian cities such as Yogyakarta, Medan, and Sumatra starting in 2024.

• Affordability: Offering high-quality coffee at competitive prices, with an average cup priced at Rp 8,000 ($0.51), making it more accessible compared to higher-priced competitors.

• Technology Integration: Utilizing a mobile app for order placement, pick-up, and delivery services, enhancing customer convenience and operational efficiency.

• Micro-Entrepreneur Empowerment: Providing training and resources to partners, known as "Jagoans," enabling them to operate their own mobile cafés and serve as neighborhood baristas.

Financials and Funding

• Pre-Series A Funding (October 2022): Raised $2.2 million led by BEENEXT, with participation from Intudo Ventures, CyberAgent Capital, and Arkblu Capital.

• Series A Funding (April 2024): Secured $6 million led by Intudo Ventures and BEENEXT Accelerate, with contributions from ORZON Ventures and D Global Ventures.

The capital is intended for fleet expansion, technological enhancements, and scaling depot networks to streamline operations and improve cost efficiencies.

Pipeline Development

Jago Coffee plans to increase its fleet from 300 to 1,500 carts and expand its delivery coverage in Jakarta from 7% to 50% by the end of 2024. Additionally, the company aims to establish 15 depots, up from the current three, to support its growing operations.

Technological Platform and Innovation

Jago Coffee differentiates itself through:

• Electric Mobile Carts: Utilizing fully electric vehicles to reduce environmental impact and operational costs.

• Mobile Application: Offering a user-friendly app for customers to locate nearby carts, place orders, and make payments, enhancing the overall customer experience.

• Geospatial Machine Learning: Developing models to map expansion strategies and prioritize key locations for deployment.

Leadership Team

• Yoshua Tanu, CEO & Co-Founder: Also the founder of Common Grounds Coffee Roastery, bringing extensive experience in the coffee industry.

• Christopher Oentojo, CTO & Co-Founder: Former Vice President of Product at Gojek, with expertise in product development and technology.

• Daniel Sidik, CMO/COO & Co-Founder: Oversees marketing and operational strategies.

• Kendrus Setiawan, VP of Operations: Manages daily operations and logistics.

• Felix Tanjaya, Head of Business Development: Leads initiatives for business growth and partnerships.

• Lathifah Tri Utari, HR Lead: Oversees human resources and talent management.

• Rizka Amaliadewi, HR Ops Manager: Manages HR operations and processes.

• Muhammad Nusa, Creative Lead: Directs creative strategies and branding.

• Munawar Fikri Muttaqi, Sr. Graphic Designer: Designs visual content and marketing materials.

• Ayu Flowerentina Dwi R., Illustrator & Graphic Designer: Creates illustrations and graphic designs.

• Anthony Alvin, Social Media Manager: Manages social media presence and engagement.

• Dena Almira Syanindita, Copywriter: Crafts compelling content and copy.

• Marsha Ruth, Event Marketing Specialist: Plans and executes marketing events.

• Elbert Evan, Data Analyst: Analyzes data to inform business decisions.

• Nadia Athalia, Product Manager: Oversees product development and strategy.

• Achmad Hardiansyah, Backend Engineer: Develops and maintains backend systems.

• Darin Soedarsono, Software Engineer: Works on software development projects.

• Santo Malau, Mobile Engineer: Focuses on mobile application development.

• Evelyn Wijaya, UI/UX Designer: Designs user interfaces and experiences.

• M. Toby Suwindra, UI/UX Designer: Collaborates on UI/UX design projects.

• Yohanes Krisman Purba, General Affairs: Handles general administrative tasks.

• Fariz Nugroho, District