JAKALA Company Profile

Background

Overview: Founded in 2000 and headquartered in Milan, Italy, JAKALA has established itself as a leading European data-driven company specializing in marketing technology (MarTech) and advisory services. The company's mission is to assist clients in enhancing their marketing performance by leveraging data, technology, and digital tools, transforming marketing into a precise science.

Vision: JAKALA aims to be at the forefront of data transformation through artificial intelligence, providing clients with measurable insights to guide business decisions and enhance investment performance.

Industry Significance: As one of the first Italian MarTech companies, JAKALA offers strategic, analytical, digital, and technological support, adopting innovative models to achieve measurable results.

Key Strategic Focus

Core Objectives:

Data Transformation: Utilizing artificial intelligence to analyze diverse data sets, including geospatial localization, to extract actionable insights.

Client Partnership: Collaborating closely with clients to design growth trajectories grounded in data and impact-driven insights, ensuring concrete, measurable results.

Areas of Specialization:

MarTech and AdTech Solutions: Providing integrated solutions that empower enterprises to better utilize technology and data to meet modern marketing and sales requirements.

Advanced Analytics: Offering services in data analysis, artificial intelligence, and location intelligence to optimize marketing investments.

Key Technologies Utilized:

Artificial Intelligence (AI): Implementing AI-driven methodologies to interpret complex data sets.

Geospatial Localization: Analyzing location-based data to enhance marketing strategies.

Primary Markets Targeted:

Europe: Strong presence in Italy, Spain, France, Germany, the UK, and the Nordics.

North America: Recent expansion into the U.S. market.

Latin America: Operations in Mexico and Brazil.

Asia: Presence in China, with offices in Shanghai and Taipei.

Financials and Funding

Funding History:

Private Equity Investment: In 2018, Ardian, a leading private investment house, acquired a majority stake in JAKALA, supporting its growth and international expansion.

Financial Performance:

Revenue: In 2023, JAKALA achieved double-digit growth, with global revenues reaching €520 million.

Geographic Diversification: Approximately 50% of revenues originated outside Italy, reflecting the company's successful international expansion.

Technological Platform and Innovation

Proprietary Technologies:

Data and AI Integration: JAKALA seamlessly integrates strategy, technology, creativity, and operations to guide businesses in developing their ventures and delivering impactful projects.

Significant Scientific Methods:

Advanced Data Analytics: Employing sophisticated data analysis techniques to interpret complex datasets.

Geospatial Analysis: Utilizing location intelligence to extract measurable insights for business decisions.

Leadership Team

Key Executives:

Stefano Pedron: Global CEO, overseeing the company's international presence and strategic direction.

Brian Whipple: Board Member, former Global CEO of Accenture Song, bringing extensive expertise in marketing, media, and technology.

Glen Hartman: Head of JAKALA North America, former Head of Accenture NA, leading the company's expansion into the U.S. market.

Enrico Bazzi: Head of JAKALA Italy, co-founder of the company, focusing on accelerating the adoption of data and artificial intelligence.

Michael Koefoed Steensbord Drejer: Head of JAKALA Germany, UK & Nordics, former co-founder and CEO of FFW, emphasizing technological growth and specialization.

Luis Ferrándiz: Head of JAKALA Iberia & Latam, aiming for significant growth in the Spanish market and expansion into Latin America.

Guillaume Cardon: Head of JAKALA France, focusing on offering clients a comprehensive value proposition from strategic planning to implementation.

Paolo Pedersoli: Head of Global Development, emphasizing collaboration and determination in the company's expansion journey.

Leadership Changes

Brian Whipple's Appointment: In 2024, Brian Whipple joined JAKALA as a Board Member, bringing his extensive experience in marketing and technology.

Glen Hartman's Appointment: Also in 2024, Glen Hartman was appointed as Head of JAKALA North America, leading the company's expansion into the U.S. market.