James Avery Craftsman, Inc. - Company Research Report
Company Overview
- Name: James Avery Craftsman, Inc.
- Mission: To create meaningful art that others find meaningful too. This focus on artistry and meaning makes jewelry—and life—even more beautiful.
- Founded: 1954
- Founder: James Avery
- Key People:
- Chris Avery, CEO from 2007 to 2019, currently the Chairman of the Board of Directors.
- Lindsey Avery-Tognietti, oversees the Customer Service and Brand Marketing teams.
- Headquarters: Kerrville, Texas
- Number of Employees: Over 1000 associates (as of 2000)
- Revenue: No information is available.
- Company Known For: James Avery is renowned for its handcrafted jewelry pieces, especially its charms, rings, pendants, and other fine jewelry pieces that hold sentimental and religious significance. The company is also known as the “Jeweler in the Hills” and has a rich history of creating pieces for significant events, including NASA missions and papal ceremonies.
Products
- Charms: Wide variety including themed charms for Christmas, Halloween, and various life events and commemorations.
- Rings: Offerings include gemstone rings, birthstone rings, and customizable pieces.
- Bracelets: Known for charm bracelets which can be personalized.
- Necklaces and Chains: Featuring both simple and ornate designs, often paired with charms.
- Earrings: Includes a variety of styles from studs to dangles.
- Faith: Includes religious symbols such as crosses and religious pendants.
- Customization: Many products offer personalization options such as engraving.
Key Features of Products
- Craftsmanship: Pieces are primarily crafted in Texas using materials sourced worldwide.
- Customization: Customers can create personalized designs through engraving and charm selection.
- High-Quality Materials: Jewelry crafted from sterling silver, 14K gold, bronze, with options of gemstones and enamel.
Recent Developments
- New Products Launched:
- James Avery released a new Whataburger® Charm as part of the latest Christmas Collection (October 7, 2024)
- A collection of enamel charms including the Virgin of Guadalupe and Dr. Pepper charm.
- New Store Openings: Opened a new store at Historic Wynnewood (September 21, 2024).
- Partnerships and Events:
- The 70th Anniversary is celebrated with a traveling trunk show featuring 23 heritage styles.
- New Features and Collections:
- New designs feature layers of meaning and tradition, embracing James Avery’s legacy of artistry.
James Avery continues to expand its reach, maintain its artisan approach, and support community engagement through its linkage with nonprofit organizations. The company maintains a commitment to providing high-quality, meaningful jewelry while engaging with new trends and preserving its rich heritage.
