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jimbo's

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Company Domain www.jimbos.com link_icon
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Jimbo's is a prominent natural and organic food retailer based in San Diego, California, dedicated to providing high-quality organic and natural products to its community.

Background

Founded in 1984 by Jim "Jimbo" Someck, Jimbo's has grown into a leading natural foods retailer in San Diego County. The company's mission is to source the highest quality organic and natural foods to nourish and inspire communities through real ingredients. Its vision is to have a piece of organic fruit in every child's recycled lunch bag. Jimbo's operates four stores located in Carmel Valley, Escondido, Carlsbad, and 4S Ranch. The company emphasizes community involvement, environmental responsibility, and customer education on organic and natural foods.

Key Strategic Focus

Jimbo's strategic focus centers on offering a diverse range of organic and natural products, including 100% organic produce, grocery items, wellness products, meat and seafood, deli offerings, bakery goods, and specialty items like cheese, wine, and beer. The company maintains strict ingredient standards, avoiding genetically modified organisms (GMOs) and promoting non-GMO products. Jimbo's also supports local farmers and vendors, ensuring fresh and locally sourced products for its customers.

Financials and Funding

Jimbo's Natural Family's estimated annual revenue is approximately $126.3 million, with an estimated revenue per employee of $283,750. The company employs around 445 individuals and has experienced a 33% growth in employee count over the past year.

Technological Platform and Innovation

Jimbo's leverages modern technologies to enhance customer experience and operational efficiency. The company utilizes enterprise resource planning systems such as Microsoft Dynamics 365 Business Central and Microsoft Dynamics GP. Additionally, Jimbo's employs web analytics tools and content delivery networks to optimize its online presence and customer engagement.

Leadership Team

Jim "Jimbo" Someck, the founder, has been instrumental in shaping the company's ethos and operations. His commitment to organic living and environmental sustainability is reflected in Jimbo's business practices and community initiatives. The leadership team continues to uphold these values, ensuring the company's ongoing success and alignment with its mission and vision.

Competitor Profile

Jimbo's operates in the competitive natural and organic food retail market. Key competitors include:

  • Frazier Farms Market: A natural foods market offering a wide selection of organic produce, groceries, and specialty items.


  • Barons Market: A neighborhood market providing natural and specialty foods at competitive prices.


  • Lazy Acres Natural Market: A retailer focusing on natural and organic products, including fresh produce, wellness items, and prepared foods.


These competitors share a commitment to providing high-quality natural and organic products, contributing to a dynamic and growing market.

Strategic Collaborations and Partnerships

Jimbo's actively collaborates with local organic farmers and natural food vendors to source fresh, high-quality products. The company supports local businesses such as Be Wise Ranch, Dickinson Family Farms, and Suja, among others. These partnerships strengthen Jimbo's market position and reinforce its commitment to community and sustainability.

Operational Insights

Jimbo's differentiates itself through a steadfast commitment to organic and natural products, strict ingredient standards, and strong community ties. The company's focus on local sourcing, environmental responsibility, and customer education provides a competitive edge in the natural foods market.

Strategic Opportunities and Future Directions

Looking ahead, Jimbo's aims to expand its product offerings and enhance customer engagement through technological advancements and community initiatives. The company plans to continue supporting local farmers and vendors, promoting sustainability, and educating customers on the benefits of organic and natural foods.

Contact Information

  • Website: Jimbo's Official Website


  • Social Media:


  • Instagram: @jimbosnaturally


  • Facebook: Jimbo's Naturally


  • Twitter: @JimbosNaturally


Jimbo's continues to uphold its mission of providing the highest quality organic and natural foods, fostering a healthier community and environment.
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