Jocalio Company Profile

Background

Founded in 2017, Jocalio is a next-generation jewelry supplier that integrates data-driven manufacturing with consumer marketing to empower independent jewelers. The company's mission is to leverage data, marketing, and technology to provide exceptional fine jewelry and innovative marketing solutions, thereby enhancing the success of independent jewelry retailers.

Key Strategic Focus

Jocalio's strategic focus centers on:

Data-Driven Marketing: Utilizing advanced data modeling to identify potential customers, understand their preferences, and engage them through targeted digital marketing campaigns that drive in-store visits.

Product Development: Designing jewelry collections informed by comprehensive analysis of market trends, aligning products with the tastes of both existing and prospective customers.

Supply Chain Optimization: Implementing a demand-driven supply chain to ensure the right products are available at the right time, enhancing inventory turnover and reducing surplus stock.

Financials and Funding

Jocalio has demonstrated significant growth since its inception. In 2021, the company achieved a 3,159% growth rate over three years, earning the 134th spot on the Inc. 5000 list of America's fastest-growing private companies.

Technological Platform and Innovation

Jocalio distinguishes itself through its proprietary technological platforms and innovative methodologies:

Data Science Integration: Employing data science to analyze consumer behavior and market trends, enabling the creation of products and marketing strategies that resonate with target audiences.

Digital Marketing Tools: Utilizing advanced digital marketing tools to execute campaigns that effectively reach and engage potential customers, driving them to physical retail locations.

Leadership Team

Val Katayev: CEO and Co-Founder. Under his leadership, Jocalio has achieved remarkable growth and innovation in the jewelry industry.

David Weisz: CMO and Co-Founder. He has been instrumental in integrating data-driven marketing strategies that have significantly contributed to the company's success.

Michael Schechter: Vice President of Digital Services. Joining in May 2025, Schechter brings 25 years of expertise in digital initiatives, customized products, and omnichannel marketing. His background includes roles at his family's pearl business, Honora, and post-acquisition projects at Richline.

Leadership Changes

In May 2025, Michael Schechter was appointed as Vice President of Digital Services, marking a significant addition to Jocalio's leadership team.

Competitor Profile

Market Insights and Dynamics

The jewelry industry is experiencing a shift towards digitalization, with consumers increasingly conducting online research before making in-store purchases. Jocalio's data-driven approach positions it advantageously in this evolving landscape.

Competitor Analysis

Key competitors include:

Stuller Inc.: A major jewelry manufacturer and distributor offering a wide range of products and services to independent jewelers.

Rio Grande: Provides jewelry-making supplies and equipment, catering to both small businesses and large manufacturers.

Blue Nile: An online jewelry retailer specializing in engagement rings and fine jewelry, emphasizing a direct-to-consumer model.

Strategic Collaborations and Partnerships

Jocalio collaborates with independent jewelers, providing them with data-driven marketing solutions and product offerings tailored to their customer base. These partnerships aim to enhance the retailers' market presence and sales performance.

Operational Insights

Jocalio's competitive advantages include:

Data-Driven Decision Making: Leveraging data analytics to inform product design and marketing strategies, ensuring alignment with consumer preferences.

Integrated Marketing and Product Solutions: Offering a comprehensive suite of services that combine product supply with targeted marketing, providing a holistic solution for independent jewelers.