John Brown University

Background

John Brown University (JBU), established in 1919 by evangelist John E. Brown Sr., is a private interdenominational Christian university located in Siloam Springs, Arkansas. The university's mission is encapsulated in its mottos: "Christ Over All," emphasizing the primacy of Christian commitment, and "Head, Heart, and Hand," reflecting a holistic approach to education that integrates intellectual, spiritual, and professional development.

JBU offers a diverse range of programs, including traditional undergraduate, graduate, online, and concurrent education, attracting students from 37 states and 42 countries. The university is accredited by the Higher Learning Commission and is affiliated with the Council for Christian Colleges and Universities.

Key Strategic Focus

JBU's strategic focus centers on providing a Christ-centered education that integrates faith and learning, fostering holistic spiritual formation, and promoting pragmatic liberal arts education. The university offers over 50 undergraduate majors and 18 graduate degrees across various disciplines, including business, counseling, cybersecurity, and education. Notable programs include nursing, psychology, business, computer science, construction management, graphic design, family and human services, and engineering.

The Soderquist College of Business at JBU emphasizes ethical, strategic leadership and offers ten undergraduate programs, two online undergraduate programs, and nine master's programs. The college is accredited by the Accreditation Council for Business Schools & Programs (ACBSP).

Financials and Funding

As of 2024, JBU's endowment stands at $188.6 million. The university has received over $365 million in gifts during President Charles Pollard's tenure, which began in 2004. These funds have been utilized to grow the endowment from $50 million to over $185 million and to complete 23 major building projects.

Pipeline Development

JBU continually develops its academic offerings to meet evolving educational and industry needs. Recent additions include majors in humanitarian and disaster relief, economics, and integrated marketing communications. The university also offers study abroad programs, such as the one in Belfast, Ireland, where it owns a manor for student use.

Technological Platform and Innovation

JBU integrates technology into its educational framework to enhance learning experiences. The university's tech stack includes platforms like AdRoll CMP System, HubSpot Content Hub, Canto, React, jQuery, Preact, Video.js, and ipify. These technologies support various functions, from content management to user engagement, reflecting JBU's commitment to leveraging modern tools for educational excellence.

Leadership Team

Under the leadership of President Dr. Charles Pollard since 2004, JBU has experienced significant growth and development. During his tenure, the university has received substantial financial support, expanded its endowment, and completed numerous building projects.

The Presidential Cabinet includes:

• Dr. Kim Hadley, Executive Vice President

• Dr. Jim Krall, Senior Vice President for University Advancement

• Dr. Ryan Ladner, Vice President for Enrollment Management

• Dr. Robert Norwood, Vice President for Academic Affairs

• Mrs. Anne Tohme, Vice President for Student Development

• Mrs. Julie Gumm, Chief Marketing & Communications Officer

• Dr. Ted Song, Chief Intercultural Engagement Officer

Leadership Changes

In February 2024, Dr. Emily Moore was appointed as the dean of the College of Education and Social and Behavioral Sciences. In this role, she supervises academic programs within the college and teaches courses.

Competitor Profile

Market Insights and Dynamics

The higher education sector is highly competitive, with institutions striving to attract a diverse student body and offer programs that meet evolving industry demands. JBU's commitment to integrating faith and learning positions it uniquely within the market, appealing to students seeking a Christ-centered education.

Competitor Analysis

JBU's primary competitors include other Christian universities such as Liberty University, Regent University, and Cedarville University. These institutions offer similar programs and share a commitment to integrating faith and education.

• Liberty University: Located in Lynchburg, Virginia, Liberty offers a wide range of undergraduate and graduate programs with a strong emphasis on online education.

• Regent University: Based in Virginia Beach, Virginia, Regent provides programs in various disciplines, including law, business, and divinity, with a focus on Christian leadership.

• Cedarville University: Situated in Cedarville, Ohio, Cedarville offers undergraduate and graduate programs with a commitment to biblical integration across disciplines.

These competitors have established reputations and offer diverse programs, making the higher education landscape highly competitive.

Strategic Collaborations and Partnerships

JBU has established significant collaborations to enhance its educational offerings. In April 2025, the university partnered with 90.9 KLRC to launch a new radio station, 100.3 Real FM, serving Northwest Arkansas. This expansion aims to reach a broader audience and share hope in Jesus through contemporary music.

Operational Insights

JBU's commitment to a Christ-centered education that integrates faith and learning distinguishes it from competitors. The university's focus on holistic development—intellectual, spiritual, and professional—resonates with students seeking a comprehensive educational experience. Additionally, JBU's emphasis on practical career skills and service aligns with its mission to honor God and serve others.

Strategic Opportunities and Future Directions

Looking ahead, JBU aims to expand its program offerings to meet emerging industry needs and student interests. The university plans to enhance its online education platforms to reach a broader audience and provide flexible learning options. Continued investment in technology and infrastructure will support these initiatives, ensuring that JBU remains at the forefront of Christian higher education.

Contact Information

• Website: jbu.edu

• Social Media:

• Facebook: John Brown University

• Twitter: @johnbrownuniv

• Instagram: @johnbrownuniversity

• LinkedIn: John Brown University

John Brown University continues to uphold its mission of providing a Christ-centered education that prepares students to honor God and serve others, positioning itself as a leading institution in Christian higher education.