John Fluevog Shoes Company Research Report

Company Overview

• Name: John Fluevog Shoes

• Mission: No explicit mission statement provided.

• Founded: 1970 by John Fluevog in partnership with Peter Fox.

• Key People: John Fluevog (Founder)

• Headquarters: Vancouver, Canada

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known for: Unique and unconventional shoe designs that resist alkali, water, acid, and fatigue with the tagline "Resists alkali, water, acid, fatigue and Satan."

Products

Product Overview

John Fluevog Shoes is renowned for its unique, avant-garde footwear which is celebrated for its bold designs and high-quality craftsmanship.

Product Descriptions and Key Features

• Angel Soles:

• Made from 100% natural latex, known for its durability and resistance properties.

• The Pilgrim:

• Victorian-inspired buckle T-strap loafer, unconventional design aimed at breaking mainstream fashion norms.

• Munsters:

• Popularized by celebrities, featuring platform styles and bold aesthetics.

• La Pro:

• Incorporates Bas Kosters' signature designs, including playful and artistic elements.

Recent Product Launches

• Spring/Summer ‘25 Collection:

• Features six new shoe families including Damsel, Heartbreakers, Play Grounders, Super Classy, Superclog, and Vogclog.

Recent Developments

New Products and Features

• A number of new products and collaborations were launched:

• 2023: Expansion of the Jimi Hendrix footwear collection with two iconic Fluevog styles.

• 2024: New collaboration with George Clinton introducing Soul Speed Bonneville sneakers.

Partnerships and Collaborations

• Collaborated with several artists, brands, and personalities:

• Nimmo Bay: Created a new colorway for Jeudi boots with partial proceeds supporting environmental initiatives.

• Zandra Rhodes: Produced capsule collections celebrating vibrant and eclectic styles.

• Femporium for Pride 2023: Developed enamel pins with proceeds supporting Rainbow Railroad.

Store Openings and Closures

• New Store Launches:

• Fluevog Melbourne moved to a larger location, and a new store opened in Sydney.

• Store Closures:

• Announced the closure of stores in Abbot Kinney and Union Square in 2025, with other existing locations continuing operations.

Community and Cultural Engagement

• The company actively engages in charitable efforts, including:

• Donating sales proceeds from special editions to causes such as the BC Parks Foundation and food banks.

• Contributing to cultural initiatives and events like Fluevog Playdate, engaging communities through themed seasonal collections.

Conclusion

John Fluevog Shoes continues to thrive as a creative leader in the fashion industry, embracing eccentric and sustainable designs while fostering community involvement and advocating for cultural causes. The brand remains a celebrated icon recognized for its innovative approach to shoe craftsmanship and design.