Company Market Research Report: JOTT

Company Overview

• Name: Just Over The Top (JOTT)

• Mission of the Company: JOTT believes in enjoying the everyday ride by revisiting essential clothing items to make them more practical, versatile, and elegant, while embodying freedom and creativity. The company is committed to reducing the obstacles to customer freedom by combining functionality with creativity.

• Founded: No information is available.

• Founders: No information is available.

• Key People: No information is available.

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue of the Company: No information is available.

• Known For: JOTT is renowned for its innovative approach to essential clothing, specifically lightweight and reversible down jackets (doudounes), which are known for their practicality, adaptability, and creative design.

Products

• Product Categories:

• Doudounes & Vests: Includes iconic doudounes, down jackets for various weather conditions (grand froid to léger), sleeveless, reversible jackets, parkas, and waterproof windbreakers.

• Ready-to-Wear: Comprises polos, T-shirts, sweaters, sweatshirts, pants, shorts, and swimwear.

• Accessories: Variety of beanies, caps, scarves, bags, and shoes.

• Special Editions: Limited edition collaborations and accessories adorned with Swarovski crystals.

Key Features of Products:

1. Doudounes (Down Jackets):

• Versatile Designs: Available in various styles such as sleeveless, long, short, and reversible options with different levels of warmth and impermeability to accommodate various weather conditions.

• Lightweight and Packable: Doudounes include ultra-light versions in small pouches for easy transport.

• Diverse Color Range: Each season features 12 new shades alongside 8 permanent colors to suit different styles and preferences.

2. Accessory Collections:

• Offer a broad range of complementary items such as hats, bags, and shoes that match the doudounes, ensuring a cohesive fashion statement.

3. Collaboration Editions:

• JOTT x DENHAM: Combines the timeless elegance of denim with the practicality of doudounes.

• JOTT x PALLADIUM: Fuses urban fashion with comfort, exemplified in the Rhona capsule celebrating both brands' regional heritage.

• Swarovski Edition: Features metallic colors embellished with Swarovski crystals, merging fashion and function.

Recent Developments

• New Product Launches:

• Introduced new models such as the "Doudoune Surchemise Légère Bluestone Dane" and "Doudoune Courte Esprit Denim Bleu Jeans Elise."

• Holiday editions showcasing new colorways like "Fauve Dane" and children’s versions such as "Light Peach Carla."

• Collaborations:

• JOTT x DENHAM & JOTT x PALLADIUM: These collaborative collections are continuations of the partnerships, offering limited-edition designs that blend the unique strengths of the brands involved.

• Swarovski Capsule Autumn/Winter 2023: An exclusive line of embellished garments offering both warmth and a luxe finish.

• Innovative Features:

• Continual innovation with reversible designs and new color palettes.

• Enhanced technical specifications for weather adaptability and consumer comfort.

• New Partnerships: No information is available.

This comprehensive study details JOTT's strategic approach to blending style with functionality, exploring both staple products and innovative initiatives designed for an ever-evolving market.