JOYELY Company Profile

Background

Mission: To equip individuals and organizations with a practical, science-driven framework of Safety, Presence, and Joy, enabling precise emotional navigation and transforming feelings into momentum for growth.

Vision: A future where joy functions as essential infrastructure in everyday life, fueling resilient communities, meaningful relationships, and high-performing organizations.

Primary Area of Focus: Emotional intelligence training, corporate wellness programs, and clinical therapy protocols.

Industry Significance: JOYELY is pioneering a unique market space by placing joy and well-being at the forefront, differentiating itself from traditional mental health and wellness companies.

Key Strategic Focus

Core Objectives:

Integrate joy as a core life skill into personal and professional settings.

Provide science-backed tools for emotional regulation and resilience.

Foster environments where joy is foundational to well-being and performance.

Specific Areas of Specialization:

Emotional intelligence training for individuals and organizations.

Corporate wellness programs aimed at reducing burnout and enhancing productivity.

Clinical therapy protocols incorporating joy-focused methodologies.

Key Technologies Utilized:

JOY Intelligence™ Framework: A science-backed system designed to integrate joy into every aspect of life and work.

NAVIGATOR Method: A patent-pending emotional navigation system that helps individuals and organizations navigate emotions with precision.

Primary Markets Targeted:

Corporate sectors seeking to enhance employee well-being and performance.

Educational institutions aiming to integrate emotional intelligence into curricula.

Healthcare organizations focusing on holistic patient care.

Financials and Funding

Ownership: Privately owned by Sheryl Lynn.

Family & Friends Equity Investment: $375,000 year-to-date.

Revenue Forecast: $100 million.

Valuation: $1.3 million.

Funding Needed: $1.5 million, with an initial setup of $100,000.

Years in Business: 5 years.

Intended Utilization of Capital:

Expand digital platforms and AI-driven technology integration.

Build a full-time team to scale operations and market reach.

Execute strategic marketing campaigns to amplify brand visibility.

Accelerate the development of innovative products and services tailored to global audiences.

Pipeline Development

Key Pipeline Candidates:

NAVIGATOR Method: A comprehensive emotional navigation system designed to help individuals and organizations manage emotions effectively.

JOY Intelligence™ Framework: A science-backed system aimed at integrating joy into every aspect of life and work.

Stages of Development:

Both the NAVIGATOR Method and the JOY Intelligence™ Framework are in active development and implementation phases, with ongoing refinement based on user feedback and research.

Target Conditions:

Emotional regulation challenges.

Workplace stress and burnout.

Lack of emotional intelligence in personal and professional settings.

Anticipated Milestones:

Widespread adoption of the NAVIGATOR Method across corporate and educational institutions.

Integration of JOY Intelligence™ Framework into mainstream wellness programs.

Technological Platform and Innovation

Proprietary Technologies:

JOY Intelligence™ Framework: A science-backed system designed to integrate joy into every aspect of life and work.

NAVIGATOR Method: A patent-pending emotional navigation system that helps individuals and organizations navigate emotions with precision.

Significant Scientific Methods:

Integrated Valence Theory: A patent-pending framework that synthesizes hundreds of emotional states into a practical system of 80 clearly defined emotions.

SPJ Model (Safety, Presence, Joy): An integrated theory that revolutionizes the understanding of emotional intelligence in business.

AI-Driven Capabilities:

Development of AI-driven emotional intelligence solutions, including the JQ Emotions Map™, to guide consumers in making emotionally aligned decisions across various scenarios.

Leadership Team

Sheryl Lynn – Co-Founder & Chief Visionary Officer

Professional Background: Visionary entrepreneur with experience across real estate, food brokerage, and leadership. Best-selling author and dynamic keynote speaker.

Key Contributions: Creator of the Chair of JOY® Experience and the JOY Intelligence™ Framework.

Bailey Lynn (Romatoski) – Co-Founder & Chief Operating Officer

Professional Background: Award-winning operations expert with Fortune 500 experience at Nike and Daimler Trucks.

Key Contributions: Led data, automation, and process optimization initiatives, driving measurable efficiency gains.

Mike Robinson – Co-Founder & Strategic Advisor

Professional Background: Over 40 years of expertise in sales and management within the food and beverage industry.

Key Contributions: Successfully took products to market across various channels and played a pivotal role in driving JOYELY’s growth.

Michael Asaku-Yeboah – Neurodivergent Specialist & Course Developer

Professional Background: Industry trailblazer who saved Amazon over $2M quarterly by creating the first corporate neurodivergent support program.

Key Contributions: Founder of Evolve Vocational, specializing in course development and workforce inclusion strategies.

Minx Boren MCC – Global Ambassador

Professional Background: Master Certified Coach with over 25 years in personal development, emotional intelligence, and conscious leadership.

Key Contributions: Designed and facilitated empowerment programs for Fortune 100 companies and served as an instructor for professional coach training programs.

Market and Competitor Overview

Market Insights and Dynamics:

The global wellness economy reached $6.3 trillion in 2023 and is projected to grow to nearly $9.0 trillion by 2028.

The corporate wellness sector was valued at $62.38 billion in 2023 and is expected to reach $102.56 billion by 2032, growing at a CAGR of 5.8%.

The mental wellness segment, encompassing emotional well-being, was valued at $401.31 billion in 2021, with a projected CAGR of 3.5% through 2030.

Competitor Analysis:

Kindful: A private company founded in 2011, specializing in fintech software.

Bloomerang: Founded in 2012, Bloomerang operates in the customer relationship management (CRM) field.

Classy: Established in 2006, Classy competes in the fintech software industry.

Strategic Collaborations and Partnerships:

Breathe! EXP: A full-service brand amplification partner specializing in PR, media management, advertising, and strategic alliances to elevate brands with consistency and impact.

Worre Studios: A $30 million hybrid production studio in Las Vegas, collaborating with JOYELY for the debut of the “13 Chair” Initiative, a groundbreaking gathering of world leaders in emotional wellness.

Operational Insights: