Jun Group Company Profile

Background

Jun Group is a technology company specializing in mobile-first digital advertising solutions. Founded nearly two decades ago, the company has established itself as a pioneer in the digital advertising industry, delivering media campaigns for prominent brands, agencies, and publishers. Jun Group's mission is to create a world where consumers control their advertising experiences, enabling brands to reach audiences directly. The company emphasizes transparency and honesty, principles that guide its operations and interactions.

Key Strategic Focus

Jun Group's strategic focus centers on:

• Consumer-Controlled Advertising: Empowering consumers to choose their advertising experiences, ensuring engagement and relevance.

• Mobile-First Solutions: Developing advertising products optimized for mobile platforms, reflecting the shift towards mobile consumption.

• Privacy-First Data Utilization: Leveraging consent-based, zero-party data to personalize advertising while respecting user privacy.

• Artificial Intelligence Integration: Utilizing AI technologies to enhance ad delivery, targeting, and optimization, ensuring efficient and effective campaigns.

• Diverse Market Engagement: Serving a broad spectrum of industries, including consumer goods, retail, healthcare, and entertainment, by providing tailored advertising solutions.

Financials and Funding

In June 2024, Jun Group was acquired by Verve Group SE, a Swedish digital advertising company, for approximately $185 million. This acquisition aimed to expand Verve's access to premium mobile inventory and enhance its demand-side capabilities. Prior to this, Jun Group was owned by Advantage Solutions, which acquired the company in 2018.

Technological Platform and Innovation

Jun Group distinguishes itself through several proprietary technologies and methodologies:

• Software Development Kit (SDK): Directly integrates into thousands of mobile applications, reaching over 100 million users and enabling privacy-first advertising.

• Vera: An AI-driven optimization engine that powers ad delivery, targeting, and real-time campaign optimization.

• Schema: A targeting solution backed by consent-based, zero-party data, allowing for personalized and privacy-compliant advertising.

• HyprMX: A supply-side platform that connects Fortune 500 brands with mobile apps, enhancing monetization opportunities for publishers.

These technologies collectively enable Jun Group to deliver intelligent, transparent, and effective advertising solutions.

Leadership Team

Jun Group's leadership comprises experienced professionals dedicated to advancing the company's mission:

• Mishel Alon, CEO: Oversees all facets of the organization. Prior to Jun Group, he held senior roles at Vidyo, Motorola Mobility (under Google), Intel, and HP, and served in the Israeli NSA. He holds an MBA from Wharton Business School and a B.Sc. in Industrial & Information Systems Engineering from Ben-Gurion University.

• Landan Rich, EVP, Media Sales: Leads the brand and shopper sales teams nationally, overseeing client relationships and revenue growth. She has experience on both the publisher and media agency sides of the industry and holds a BA from the S.I. Newhouse School of Public Communications at Syracuse University.

• Caitie McCune, SVP, Media Strategy: Leads sales strategy and SDR teams, overseeing pre-sales operations and development of go-to-market strategies. She holds a BA in Communications and Business Marketing from Arizona State University.

• Leslie Bargmann, SVP, Client Services: Responsible for providing service and delivering results for clients globally. She holds a BA from Princeton University.

• Brian Sykora, SVP, Product Strategy: Oversees product partnerships, corporate development, and product marketing. He holds a BA from UNC-Chapel Hill.

• Jeremy Ellison, VP, Technology: Manages all aspects of Jun Group's technology landscape, including AI, machine learning, mobile development, and server infrastructure. He founded and led Two Toasters, a mobile technology company specializing in iOS and Android application development.

• Laura Schaffer, VP, Product Management: Formulates product strategy, develops advertising products, and orchestrates product operations. She holds a Bachelor's Degree from Boston College and is a graduate of the Product Management Executive Education Program at the Haas School of Business, UC Berkeley.

• Marc Melzer, General Counsel: Responsible for all legal and compliance needs. He graduated from Princeton University with an A.B. in Public & International Affairs, University of Pennsylvania Law School with a J.D., and Fordham University School of Law with an LL.M. in Intellectual Property & Information Technology Law.

• James Naz, Controller: Oversees all accounting and payroll functions. He holds a Bachelor's and Master's degree from CUNY - Baruch College and is a licensed Certified Public Accountant (CPA).

Leadership Changes

In June 2024, Jun Group was acquired by Verve Group SE. Following the acquisition, CEO Mishel Alon continued to lead the team under the Verve umbrella, ensuring continuity and fostering a culture of innovation.

Competitor Profile

Market Insights and Dynamics

The digital advertising industry is experiencing significant growth, driven by increased mobile usage and demand for personalized, privacy-compliant advertising solutions. The market is characterized by rapid technological advancements and evolving consumer behaviors, necessitating continuous innovation and adaptation.

Competitor Analysis

Jun Group operates in a competitive landscape with several notable companies:

• Giant Media: Specializes in video advertising solutions, focusing on content distribution and engagement.

• TripleLift: Offers native advertising solutions, integrating ads seamlessly into content to enhance user experience.

• Sharethrough: Provides programmatic native advertising, emphasizing user-friendly ad formats and scalability.

These competitors focus on various aspects of digital advertising, including video content.