just2pay Research by SuperAGI

Company Profile: Just2Pay

Background

Overview

Established in 2020, Just2Pay is a leading fintech enabler based in Egypt, dedicated to empowering micro, small, and medium-sized enterprises (MSMEs) and small office/home office (SOHO) businesses through innovative digital solutions. The company offers a comprehensive suite of services, including Software-as-a-Service (SaaS) products such as e-commerce builders, Enterprise Resource Planning (ERP) systems, Customer Relationship Management (CRM) tools, and specialized solutions for clinics and restaurants. Additionally, Just2Pay provides seamless payment services, enabling businesses to integrate full payment capabilities directly into their existing platforms.

Mission and Vision

Just2Pay's mission is to empower MSMEs and SOHOs by providing comprehensive end-to-end solutions, from cutting-edge software to seamless payment services. The company's vision is to become the leading technology and fintech provider for MSMEs and startups, creating a world where every business has the tools and resources to succeed.

Industry Significance

In the rapidly evolving fintech landscape, Just2Pay plays a pivotal role in facilitating digital transformation for businesses in Egypt. By offering integrated solutions that combine software development with payment processing, the company addresses the unique challenges faced by MSMEs and SOHOs, thereby contributing to the growth and modernization of the Egyptian economy.

Key Strategic Focus

Core Objectives

Digital Empowerment: Provide MSMEs and SOHOs with accessible and efficient digital tools to enhance business operations.

Seamless Integration: Integrate payment services directly into existing SaaS platforms to streamline financial transactions.

Customer Engagement: Enhance customer engagement through frictionless payment experiences and intuitive software solutions.

Areas of Specialization

SaaS Products: Development of e-commerce platforms, ERP systems, CRM tools, and specialized management solutions for various industries.

Payment Services: Provision of comprehensive payment processing solutions, including point-of-sale (POS) systems and online payment gateways.

Key Technologies Utilized

API-First Infrastructure: Enables rapid adaptation to market changes with cost efficiency.

Payment Orchestration: Facilitates intelligent transaction routing and unified reporting.

No-Code Solutions: Allows businesses to build and customize their online presence without technical expertise.

Primary Markets Targeted

MSMEs and SOHOs: Businesses seeking to digitize operations and enhance financial management.

E-commerce Ventures: Entrepreneurs aiming to establish or improve online retail platforms.

Financials and Funding

Funding History

Just2Pay has secured funding through multiple seed rounds, with investments from Modus Capital, a venture platform that provides entrepreneurs with financial capital and strategic support.

Total Funds Raised

The exact total funds raised by Just2Pay are not publicly disclosed.

Recent Funding Rounds

Seed Round: Details regarding the amount and date of the most recent funding round are not publicly disclosed.

Notable Investors

Modus Capital: A venture platform that supports entrepreneurs with financial capital and strategic guidance.

Utilization of Capital

The raised capital is intended to fuel Just2Pay's expansion plans, enhance product development, and strengthen its market position in the fintech sector.

Pipeline Development

Key Pipeline Candidates

Just2Pay is actively developing a range of digital solutions tailored for MSMEs and SOHOs, including:

E-Commerce Builder: A platform enabling businesses to create and manage online stores without technical expertise.

ERP Systems: Integrated solutions for managing business processes such as inventory, accounting, and human resources.

CRM Tools: Systems designed to manage customer interactions and data throughout the customer lifecycle.

Stages of Development

These products are in various stages of development, with some already available to clients and others in the pipeline for future release.

Target Conditions

The solutions aim to address challenges such as operational inefficiencies, limited access to digital tools, and the need for integrated payment processing among MSMEs and SOHOs.

Anticipated Milestones

Just2Pay plans to expand its customer base to reach 400,000 individuals and MSMEs by 2030, simplifying their business operations and offering seamless, secure alternative payment solutions.

Technological Platform and Innovation

Proprietary Technologies

Payment Orchestration Platform: Manages and routes transactions across multiple payment gateways to optimize success rates and reduce costs.

No-Code Development Tools: Empower users to build and customize their digital presence without coding knowledge.

Significant Scientific Methods

Intelligent Transaction Routing: Utilizes real-time data and predefined rules to determine the most optimal processing path for each payment.

Unified Reporting and Analytics: Provides businesses with comprehensive insights into their financial operations through a single dashboard.

Leadership Team

Executive Profiles

Ahmed Abdel Moneim: Founder & CEO. With a background in next-generation technologies and a customer-centered approach, he leads Just2Pay's strategic vision and growth initiatives.

Ahmed Mahmoud Attia: Co-Founder & CTO. Specializing in next-generation technologies, he oversees the technical development and innovation at Just2Pay.

Board Advisors

Mamdouh El Helbawi: Advisor HR.

Waleed Saad: Advisor Technology.

Ahmad Abutaleb: Advisor Strategic.

Islam Nagm: Advisor Products.

Leadership Changes

No significant leadership changes have been publicly announced in recent times.

Competitor Profile

Market Insights and Dynamics

The fintech sector in Egypt is experiencing rapid growth, driven by increasing digital adoption among businesses and consumers. The market is characterized by a diverse range of players offering various solutions, from payment processing to comprehensive business management tools.

Competitor Analysis

Joud Pay: Transforming MENA's financial landscape with seamless solutions for SMEs.

MeetPay Africa: Specializes in payments and authentication services.

Nothing Just Payment: Focuses on payment solutions.

Sign2Pay: Specializes in payments and authentication.

Gate2Pay: Develops B2B solutions in the fintech space.

Strategic Collaborations and Partnerships

Just2Pay has engaged in several strategic partnerships to enhance its service offerings:

Taly: Signed a Memorandum of Understanding (MoU) to integrate Taly's Electronic Cash Register (ECR) systems with Just2Pay's Point of Sale (POS) solutions, aiming to streamline payment processing and improve operational efficiency for merchants.

Swypex: Entered into a strategic partnership to synchronize Swypex's electronic transactions and invoices with Just2Pay accounts, enhancing financial management and reducing human errors for businesses.

BELBAQY: Announced a partnership to integrate BELBAQY's micro-investing platform into Just2Pay's services, offering merchants innovative ways to save and invest their spare change, thereby promoting financial inclusion and supporting MSMEs.

Operational Insights

Just2Pay differentiates itself through its comprehensive fintech ecosystem, combining payment processing, business management tools, and cutting-edge technology to streamline operations for MSMEs and SOHOs. The company's focus on no-code solutions and intelligent transaction routing provides a user-friendly and efficient experience for businesses, setting it apart in the competitive landscape.

Strategic Opportunities and Future Directions

Looking ahead, Just2Pay aims to expand its customer base to 400,000 individuals and MSMEs by 2030, simplifying their business operations and offering seamless, secure alternative payment solutions. The company plans to further enhance its product offerings, strengthen strategic partnerships, and explore regional expansion to solidify its position as a leading fintech enabler in the MENA region.