Company Research Report: Kahala

Company Overview

• Name: Kahala

• Mission: No explicit mission statement provided, but the company focuses on reflecting the lifestyle and vibrancy of Hawai’i and carries the Waikiki beach boy spirit in its products.

• Founded: 1936

• Founders: George Brangier and Nat Norfleet

• Key People: No information is available

• Headquarters: Honolulu, Hawai’i

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Kahala is known for being the oldest operating apparel company in Hawai'i, pioneering factory manufacturing of aloha shirts for export and wholesale, and its commitment to local manufacturing.

Products

• Product Offerings:

• Aloha Shirts: Known for vibrant and traditional Hawaiian designs, iconic prints like Duke’s Pareo.

• Performance Collection: Includes BRRR°® Performance Polo, geared towards comfort and efficiency.

• Limited Edition Collections: Features special colors and editions like Duke's Pareo in Pine.

• Polynosic Jacquard Apparel: Offers styles such as Palm Breeze.

• Women and Kids Apparel: Variety in designs and sizes.

• Collaborations and Artist Editions: Partnerships with artists to create unique and culturally rich designs.

• High-level Description and Key Features:

• Aloha Shirts: Offers diverse prints including floral and reverse prints, steeped in cultural relevance and heritage.

• Performance Collection: Designed for active lifestyle enthusiasts with enhanced fabric technology.

• Limited Edition Products: Unique colorways and prints that maintain classic styles.

• Collaborations: Each piece reflects a distinct perspective of life in Hawaii through collaborations with artists.

Recent Developments

• Recent Developments:

• Partnership with Matsumoto's Shave Ice: A noteworthy collaboration merging two popular Hawaiian brands.

• New Store Opening: Expansion to a new store location in New York City as of 2024.

• New Products and Features:

• Performance Collection Arrival: Introduction of new arrivals including the BRRR°® Performance Polo.

• Limited Edition Releases: Recent release of Pine color in Duke's Pareo.

• New Partnerships:

• Collaborations with Gitman Vintage, KoAloha 'Ukulele, and Kō Hana Distillers showcasing joint products and editions.

This report presents an overview of Kahala, highlighting its rich history, product offerings, and recent growth strategies. The absence of specific financial data and key personnel indicates an opportunity for deeper data analysis. Kahala continues to build on its Hawaiian heritage through innovative product lines and creative partnerships.