Kaizen Firm: Company Profile

Background

Overview

Established in 2011, Kaizen Firm is a leading recruitment hub, manpower supply (Employer of Record - EOR), and corporate support provider based in Dubai, United Arab Emirates. The company specializes in delivering comprehensive human resources solutions across the MENA region, leveraging job search platforms such as LinkedIn, Indeed, and Bayt to access a global talent pool of over 900 million candidates.

Mission

To establish an HR ecosystem that caters to the needs of both clients and candidates by ensuring top-quality, personalized services, and transparency.

Vision

To be the #1 recruitment firm and a reliable provider of Recruitment, Manpower Supply, and Corporate Support services across the MENA region.

Industry Significance

Kaizen Firm has positioned itself as a significant player in the recruitment and HR services industry within the MENA region. Its strategic partnerships, such as becoming the official LinkedIn MENA partner in 2015, and its expansion into multiple countries, including Saudi Arabia, Qatar, Lebanon, Bahrain, Kuwait, Egypt, the USA, the UK, and Ireland, underscore its growing influence and commitment to providing high-quality workforce management solutions.

Key Strategic Focus

Core Objectives

• Comprehensive HR Solutions: Offer end-to-end human resources services, including recruitment, manpower supply, corporate support, and employer branding.

• Global Talent Access: Utilize extensive databases from platforms like LinkedIn, Indeed, and Bayt to connect clients with a vast pool of global talent.

• Regional Expansion: Strengthen presence across the MENA region and expand into international markets to cater to diverse client needs.

Areas of Specialization

• Executive Search: Identifying and placing top-tier executives in leadership roles across various industries.

• Manpower Supply (EOR): Providing comprehensive manpower solutions, including payroll management and compliance, acting as the Employer of Record.

• Corporate Support Services: Assisting businesses with company formation, registration, and outsourcing functions in multiple countries.

Key Technologies Utilized

• Job Search Platforms: Leveraging LinkedIn, Indeed, and Bayt to access a global talent pool.

• HR Management Systems: Implementing advanced HR software for efficient recruitment, payroll, and compliance management.

Primary Markets Targeted

• MENA Region: Focusing on countries such as the UAE, Saudi Arabia, Qatar, Lebanon, Bahrain, Kuwait, and Egypt.

• International Markets: Expanding services to the USA, UK, and Ireland to meet global client demands.

Financials and Funding

Funding History

As of August 2025, Kaizen Firm has not publicly disclosed specific funding rounds or investors. The company operates as a privately held entity, with an estimated annual revenue of $11.6 million and approximately 97 employees.

Utilization of Capital

While specific details on capital utilization are not publicly available, it is likely that funds are allocated towards:

• Technology Infrastructure: Enhancing HR management systems and recruitment platforms.

• Market Expansion: Establishing offices and operations in new regional and international markets.

• Talent Acquisition: Recruiting skilled professionals to support the company's growing service offerings.

Pipeline Development

Key Services and Offerings

• Recruitment Services:

• Recruitment Bundles: Managing the organization's recruiting cycle, covering urgent needs, outsourcing, and cost-effective solutions for both junior and senior roles.

• Virtual Recruitment: Outsourcing the recruitment process to reduce costs by at least 40%, eliminating the need for job portal memberships or subscriptions.

• Market Mapping: Providing precise talent pool insights for informed hiring decisions.

• Executive Search: Sourcing executives tailored to client needs and criteria.

• Talent Pipeline: Streamlining the hiring process as candidates progress through stages to the final hire.

• Salary Benchmarking: Benchmarking company pay against competitors to ensure fair and consistent compensation.

• Corporate Support Services:

• Corporate Support: Assisting in business setup in the UAE, Saudi Arabia, Egypt, and Jordan, including company formation, registration, and outsourcing functions.

• Legal Operations & Advisory: Providing legal consultation covering regulatory compliance, employment law, and benefits.

• HR Media Services:

• LinkedIn Profile Optimization: Enhancing LinkedIn presence with profile makeover services.

• Professional CV Writing: Offering expert resume writing services to build resumes that attract more interviews.

Anticipated Milestones

• Service Expansion: Continued development and refinement of service offerings to meet evolving client needs.

• Market Penetration: Establishing a stronger foothold in existing markets and exploring new regional and international markets.

Technological Platform and Innovation

Proprietary Technologies

• Custom-Built Databases: Utilizing extensive databases from LinkedIn, Indeed, and Bayt to access a global talent pool of over 900 million candidates.

Significant Scientific Methods

• Data Analytics: Employing advanced data analytics to provide market mapping and salary benchmarking services.

• AI Integration: Integrating artificial intelligence to enhance recruitment processes and improve candidate matching.

Leadership Team

Key Executives

• Samer Makki: Managing Director

• Professional Background: Serial entrepreneur and angel investor with experience in various industries.

• Contributions: Oversees strategic direction and growth initiatives for Kaizen Firm.

• Mohamad Ezzeddine: General Manager

• Professional Background: Expert in recruitment and talent acquisition with a focus on the MENA region.

• Contributions: Manages daily operations and client relations.

• Omar Abu Al-Seoud: VP of Finance and Operations

• Professional Background: Specialist in financial reporting, compliance, and process improvement.

• Contributions: Ensures financial stability and operational efficiency.

• Aya Makki: Head of Recruitment & HR

• Professional Background: Experienced HR professional with expertise in recruitment strategies.

• Contributions: Leads recruitment teams and develops HR policies.

• Maggie Dahlia: Head of Manpower Supply & EOR Services

• Professional Background: Specialist in manpower supply and employer of record services.

• Contributions: Oversees EOR services and ensures compliance with labor laws.

• Mohammed Abdullah: Digital Operations Manager

• Professional Background: Expert in digital operations and online recruitment platforms.

• Contributions: Manages digital recruitment processes and online presence.

Competitor Profile

Market Insights and Dynamics

The recruitment and HR services industry in the MENA region is experiencing significant growth, driven by increasing demand for skilled professionals and the expansion of businesses across various sectors. Companies are seeking efficient and cost-effective solutions for talent acquisition, workforce management, and corporate support services.

Competitor Analysis

• Duffy Group: Specializes in executive search and talent acquisition services.

• 360 Industrial Services: Provides staffing solutions for industrial sectors.

• Creative Alignments: Focuses on recruitment and workforce management solutions.

Strategic Collaborations and Partnerships

Kaizen Firm's partnership with LinkedIn as the official MENA partner enhances its recruitment capabilities and access to a vast talent pool. Additionally, its membership in the Future Manager Alliance group since 2016 strengthens its network and industry presence.

Operational Insights

Kaizen Firm differentiates itself through its extensive global talent database, strategic partnerships, and comprehensive service offerings, positioning it as a leading provider in the MENA region. Its focus on personalized services and transparency further enhances its competitive edge.

Strategic Opportunities and Future Directions

• Service Diversification: Expanding into new HR service areas to meet evolving client needs.

• Technological Advancements: Integrating advanced technologies to streamline recruitment processes and improve efficiency.