Kanalytics Company Profile

Background

Kanalytics, established in 2013, is India's pioneering and exclusive Media and Data Intelligence Insight as a Service (IaaS) platform. The company specializes in delivering comprehensive content analytics across diverse media channels, including print publications, news television channels, websites, and social media platforms such as Twitter, YouTube, Facebook, and Koo. Kanalytics' mission is to provide actionable intelligence that empowers brands, corporations, and industries to navigate the complex media landscape effectively.

Key Strategic Focus

Kanalytics focuses on offering integrated media monitoring and analytics solutions that enable clients to track brand reputation, manage issues, and shape media strategies. The platform's core objectives include:

• Media Monitoring: Tracking brand coverage across multiple channels to stay ahead of risks and engage audiences proactively.

• Analytics: Assessing and presenting brand coverage through intuitive data visualizations and insights to inform strategic decisions.

• Dossiers: Providing in-depth reports on various organizational aspects, including departments, media houses, journalists, influencers, and events, to understand media impact comprehensively.

• Katalog: Offering a centralized repository for visual media assets, ensuring secure storage and easy sharing among authorized users.

• KAD (Kanalytics Advertisement Data): Analyzing advertisement versus public relations data to optimize editorial coverage and plan future campaigns effectively.

• Customized & Interactive Dashboard: Presenting critical data such as industry sentiments and competitor analysis through user-friendly chart creation and visualization tools.

Financials and Funding

Specific details regarding Kanalytics' funding history, total funds raised, and notable investors are not publicly disclosed. The company operates as a private entity, and financial information remains confidential.

Technological Platform and Innovation

Kanalytics distinguishes itself through its proprietary technological platforms and innovative methodologies:

• Proprietary Technologies: The platform integrates external databases, such as call center data, to provide deeper actionable intelligence. This integration allows for a holistic view of media impact and brand perception.

• Scientific Methodologies: Utilizing robust search tools and proprietary coding, Kanalytics enhances filtering capabilities, enabling clients to monitor emerging issues and identify engagement points from influential global news sources.

Leadership Team

Kanalytics is led by a team of experienced professionals:

• Ashutosh: Founder & CEO

• Manish Sharma: Chief Technology Officer (CTO)

• Lakhan Singh: Business Head - Monitoring

• Debasis Rath: General Manager - Insights

• Jitendra M Rath: Senior Manager (HR)

• Umesh Tiwari: Senior Manager (Accounts)

• Vishrut Jagad: Senior Manager (Development)

• Deepak Patidar: Senior Manager (Development)

• Gyanendra Kashyap: Project Manager

• Abhishek Sawant: Manager - Content Monitoring

• Neha Vora: Manager - Insights

• Eshita Patel: Manager - Insights

Additionally, the company benefits from the expertise of its Advisory Council:

• Dr. Vineet Sehgal: With 27 years of international experience in large multinationals and startups, Dr. Sehgal advises CXOs, senior leaders, and entrepreneurs on strategy, growth, talent, and technology. He holds a PhD from IIT Delhi and is actively engaged with startups as a mentor and board member.

Competitor Profile

Market Insights and Dynamics

The media intelligence industry is experiencing significant growth, driven by the increasing need for brands to monitor and analyze their media presence across various channels. The proliferation of digital media platforms has intensified the demand for comprehensive media monitoring and analytics solutions.

Competitor Analysis

Kanalytics faces competition from several companies offering similar services:

• Vee Track: Specializes in media tracking and monitoring, offering services across numerous news and business dailies, magazines, and online channels.

• Kcore-Analytics: Provides analytics solutions, though specific details about their offerings are limited.

• K-Analytics: Focuses on accounting services for small business owners, offering solutions to increase profit and gain clarity.

Strategic Collaborations and Partnerships

Kanalytics has established relationships with a diverse range of clients across various industries, including:

• Financial Institutions: HDFC Bank, Bajaj Finance Limited, DBS Bank, Bank of Maharashtra

• Conglomerates: ITC Limited, L&T, Bajaj Group, Mahindra Logistics

• Automotive: TVS Motors

• Technology and E-commerce: Amazon, Jio, Prime Video

• Media and Entertainment: Viacom 18, Red Chillies

• Government Bodies: Ministry of Road Transport and Highways (MoRTH), Ministry of Health and Family Welfare (MoHFW), Ministry of Environment, Forest and Climate Change (MoEF&CC), Ministry of Statistics and Programme Implementation (MoSPI), Government of Madhya Pradesh, Government of Maharashtra

• Others: Coca-Cola, Nuvoco, Hamleys, KR Choksey, Coal India, Noida Authority, Southern Railway, NHIDCL, JNPT, North Star

These collaborations underscore Kanalytics' ability to cater to a wide array of sectors, providing tailored media intelligence solutions.

Operational Insights

Kanalytics' strategic considerations in relation to major competitors include:

• Comprehensive Coverage: Offering analytics across all media platforms, including print, television, online, and social media, provides a competitive edge.

• Customization: Providing customized deliverables and interactive dashboards tailored to client needs enhances client satisfaction and retention.

• Integration Capabilities: The ability to integrate external databases for deeper intelligence sets Kanalytics apart from competitors.

Strategic Opportunities and Future Directions

Kanalytics is poised to capitalize on several strategic opportunities:

• Expansion into New Markets: Leveraging its existing platform to enter new geographical markets and industries.

• Technological Advancements: Investing in AI and machine learning to enhance analytics capabilities and provide predictive insights.

• Product Diversification: Developing new products and services to address emerging client needs in the evolving media landscape.

Contact Information

For more information about Kanalytics and its services, please visit their official website.