Company Research Report: Kantar



Company Overview



Name, Mission of the Company


  • Name: Kantar

  • Mission: To be the world's leading marketing data and analytics business and an indispensable brand partner to the world’s top companies by providing a complete, unique, and rounded understanding of people around the world.


When was the Company Founded and by Whom


  • Founders: No information is available


Key People in the Company


  • CEO: Chris Jansen

  • Group Chief Financial Officer: Michael Uzielli

  • Chief People Officer: Andy Doyle

  • CEO, Insights Division, Greater China: Doreen Wang

  • CEO, Insights Division, EMEA: Gonzalo Fuentes

  • Chief Client Officer and CEO, Insights Division, Americas: Wayne Levings

  • CEO, Profiles Division: Caroline Frankum

  • CEO, Worldpanel Division: Guillaume Bacuvier

  • CEO, Insights Division, APAC: Cheong Tai Leung

  • Chief Product Officer: Ted Prince Jr

  • Chief Technology Officer: Mark Kimber

  • Chief Operations Officer: James Brooks


Where is the Company Headquartered


  • Headquarters: Vivo Building, 30 Stamford St, London SE1 9LQ, United Kingdom


Number of Employees


  • Number of Employees: 25,000


Revenue of the Company


  • Revenue: No information is available


What is the Company Known For


  • Known For: Being the world's leading marketing data and analytics business and an indispensable brand partner to the world’s top companies, including 96 of the world’s 100 biggest advertisers.


Products



What Products Do They Offer


Kantar offers a wide range of products and services categorized under different areas of expertise.

High-Level Description of the Products


  • Advertising, Media & PR: Maximizes the effectiveness of creative and media activity across all channels.

  • Audience Measurement: Provides accurate data on media consumption.

  • Analytics: Predicts consumer behavior and optimizes growth strategies.

  • Brand Growth: Helps brands find sustained growth.

  • Consulting: Delivers practical solutions for business growth.

  • Consumer, Shopper & Retail: Develops strategies for retail efficiency.

  • Customer Experience: Transforms brands through customer connections.

  • Innovation: Guides effective innovation lifecycle for products and services.

  • Research Services: Supports various research needs with advanced methodologies.

  • Sustainability: Addresses environmental and social challenges.


Key Features of Each of the Products


  • Advertising, Media & PR:

  • Optimizes media spend.

  • Evaluates and improves media and PR activities.

  • Audience Measurement:

  • Multi-platform and cross-media measurement.

  • Integrates advanced data science techniques.

  • Analytics:

  • Focuses on data connectivity.

  • Enhances operational and customer analytics.

  • Brand Growth:

  • Implements brand tracking.

  • Provides brand valuation and strategy.

  • Consulting:

  • Optimizes organizational performance.

  • Analyzes human and cultural insights.

  • Consumer, Shopper & Retail:

  • Offers consumer and retail landscape analysis.

  • Develops ecommerce strategies.

  • Customer Experience:

  • Builds customer experience frameworks.

  • Enhances customer emotional connections.

  • Innovation:

  • Develops digital and innovation strategies.

  • Integrates offer development and screening.

  • Research Services:

  • Provides survey design and panels.

  • Offers managed and DIY research solutions.

  • Sustainability:

  • Measures societal and commercial impact.

  • Implements strategic framing for sustainability.


Recent Developments



What Are the Recent Developments in the Company


  • Brand Inclusion Index: Reveals how diversity and inclusion influence buying decisions.

  • Brand Blueprint Awards 2024: Celebrated best-performing brands.


What Are the New Products Launched


  • Kantar BrandZ Most Valuable Global Brands 2024: Released a new ranking and insights report.

  • New AI-Powered Solutions:

  • Link AI: Predicts ad success.

  • Link+: Delivers deep insights tailored for campaigns.

  • LIFT ROI: Provides marketing measurement and optimization.


What Are the New Features Added to the Existing Products


  • Enhanced AI Capabilities: Integrated Generative AI into products like Link AI and BrandDigital for faster and deeper insights.

  • Expansion of Analytics Services: Launched TrendEvaluate and ConceptEvaluate AI.


Any New Partnerships


  • Barb Partnership: Expanded UK panel to 7,000 homes for better audience measurement insights.


This report synthesizes the available data into a well-organized and comprehensive overview of Kantar, reflecting its current market positioning, product offerings, and recent strategic initiatives.