Kaplan Professional Company Profile

Background

Kaplan Professional is a leading provider of licensing exam preparation and continuing education for professionals across various industries, including financial planning, insurance, securities, real estate, engineering, architecture, and accounting. As a division of Kaplan, Inc., Kaplan Professional leverages over 85 years of educational expertise to empower individuals and organizations to achieve their educational and career objectives. The company's mission is to help individuals achieve their educational and career goals, building futures one success story at a time.

Key Strategic Focus

Kaplan Professional's strategic focus centers on delivering high-quality, flexible education programs tailored to the needs of working professionals and organizations. The company specializes in vocational and higher education programs, ranging from certificate levels to master's degrees, as well as corporate short courses and continuing education through its Ontrack platform. Key areas of specialization include financial advice, applied finance, self-managed super funds (SMSF), insurance, mortgage broking, stockbroking, real estate, and leadership. Kaplan Professional has expanded its footprint to provide specialist financial services education in New Zealand and the Asia-Pacific region, partnering with industry and university partners.

Financials and Funding

Kaplan Professional operates as a division of Kaplan, Inc., which is a wholly owned subsidiary of Graham Holdings Company (NYSE: GHC). As of 2020, Kaplan, Inc. reported revenues of $1.3 billion. Specific financial details for Kaplan Professional are not publicly disclosed.

Technological Platform and Innovation

Kaplan Professional distinguishes itself through its commitment to innovation and the integration of technology in education. The company offers flexible delivery options, including online courses and live online instruction, to accommodate the diverse needs of its learners. Kaplan Professional's Ontrack platform provides tailored corporate short courses and continuing education, ensuring that learning is practical, relevant, and aligned with industry standards.

Leadership Team

Kaplan Professional's leadership team comprises experienced professionals dedicated to advancing the company's mission. While specific details about the leadership team are not publicly disclosed, Kaplan Professional operates under the broader leadership of Kaplan, Inc., which is led by Chairman and CEO Andrew S. Rosen. Rosen holds an A.B. degree from Duke University and a J.D. from Yale Law School. He joined Kaplan in 1992 and was named Chairman and CEO in November 2008.

Competitor Profile

Market Insights and Dynamics

The professional education and training market is characterized by a growing demand for flexible, high-quality learning solutions that cater to the evolving needs of professionals across various industries. Technological advancements and the increasing importance of continuous professional development have intensified competition among education providers.

Competitor Analysis

Kaplan Professional faces competition from several key players in the education and training sector:

Becker Professional Education: Specializes in accounting and finance education, offering CPA exam preparation and continuing professional education.

McGraw Hill: Provides educational content and digital learning solutions across various disciplines, including professional education.

Cengage Learning: Offers a wide range of educational materials and digital learning platforms for higher education and professional development.

Navitas: Focuses on career development and education services, providing pathway programs and professional education.

Study Group: Provides educational programs through international study centers, catering to students seeking higher education opportunities.

Strategic Collaborations and Partnerships

Kaplan Professional has established significant partnerships to enhance its educational offerings and expand its reach:

University Partnerships: Collaborates with universities to offer online degree programs and support services, including partnerships with Purdue University Global, Wake Forest University, and others.

Corporate Training: Provides tailored education solutions to businesses, helping them attract, develop, and retain talent through customized training programs.

Operational Insights

Kaplan Professional's strategic considerations include:

Market Position: Leveraging its global presence and extensive industry connections to maintain a competitive edge in the professional education sector.

Competitive Advantages: Offering flexible, practical, and relevant learning solutions tailored to the needs of working professionals and organizations.

Strategic Opportunities and Future Directions

Kaplan Professional is poised to capitalize on several strategic opportunities:

Expansion into Emerging Markets: Continuing to grow its presence in the Asia-Pacific region and other emerging markets through partnerships and tailored educational offerings.

Technological Integration: Enhancing its digital platforms and leveraging emerging technologies to provide innovative and accessible learning experiences.

Customized Corporate Solutions: Developing bespoke training programs to meet the evolving needs of corporate clients and address industry-specific skill gaps.

Contact Information

Website: kaplan.com

LinkedIn: Kaplan Professional

Kaplan Professional's commitment to delivering high-quality education and training solutions positions it as a leader in the professional education sector, continually adapting to meet the needs of learners and organizations worldwide.